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Wood Floor & Stair Refinishing

Give your home a refreshed look and feel with a refinish.

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New Wood Floor Installation

Hardwood flooring creates a warm, welcoming environment for your home.

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Hardwood Floor Recoating

Some floors just need a recoating to revitalize their beauty.

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Hardwood Floor Repairs

We can make the new flooring blend in and leave a flawless, uniform finish.

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Have you ever noticed how changing the color of a room can drastically change the feel and appearance of that room. As a kid I remember when my mom told me that I could paint the color the wall in my  room any color I wanted. I remember how exciting that was! It’s like that when you get to change the color of hardwood floor. That is one of the beauties of hardwood flooring is that no matter how old it is you can have it refinished and change the color of it. There’s many different ways and techniques that you can do to change the color of you your hardwood floors.  Unlike tile, Carpet, laminate, luxury vinyl, and other hard surfaces. Hardwood is also a renewable source and we like to utilize a lot of eco-friendly green certified products to ensure that the environment and us are safe as possible. So let’s dive into a few different color topics.

 

How to choose the right stain colors?

So we’re gonna go over this real briefly but one of the questions is how do you choose the right stain color for the room that you want to have refinished. So a lot of it goes into a little bit deeper than just trim paint color you have to look at the choice of the stain color or the flooring color as just a small part of the over all interior feel that you want. So when we look at helping customers choose a color for their hardwood floors.  we try to get a feel for what the space is going to be once it’s fully furnished. So overall you want to take the whole space Decour paint color trim crêpe Paris accent pillows all of these different things into consideration when you’re choosing the right color for your hardwood floors.

 

Stain Samples

Stain samples. There’s many different ways of choosing a stain sample and here are a few of them. Having just a sample board of hardwood with the stain color on it is one option. Looking at pictures of furnished rooms with the same species of wood is another option. Stain fans which are generally a small Venere peace with the stain color on it another option is to visit house HO stain samples. There’s many different ways of choosing stain sample and here are a few of them. Having just a sample board of hardwood with the stain color on it is one option. Looking at pictures of furnished rooms with the same species of wood is another option. Stain fans which are generally a small veneer piece with the stain color on it another option is to visit house Houzz or Pinterest for stain or color ideas. We prefer to do the stain samples directly on the species of wood in your home. We found that wow the sample boards are a good idea they’re not necessarily accurate. One depending upon the species of wood you can drastically change if the floor is aged. Let’s take for example maple flooring. Depending upon the age of the maple how much sun exposure can change what the flooring looks like overtime so this can drastically change the color of the stain that is applied.stain-samples

 

 

 

 

 

 

Light floors to dark?

Yes light floors can be changed to dark this generally requires a floor to be refinished but it is not something that cannot be done.

 

Dark floors to light?

This is a little bit more difficult depending upon the species of all the wood and how it sanded. If the floor is water popped and let’s see it’s maple sometimes the dark can penetrate very far down into the wood floor and this can require additional sanding to remove the color especially when going light.transformation-dark-hardwood

 

 

 

 

 

 

 

 

 

Stain vs Natural?

There are benefits to stand or colored hardwood compared to natural. Now if you have a rustic home like a log cabin or cabin in general a natural rustic floor can look very elegant in that space. But if you have more of a colonial or a traditional type house you probably don’t want to do something rustic because that style isn’t going to fit so you could go with a little bit less lower grade of flooring and have it stained and get a really rich lock to the floor. So to stay in or keep it natural depends upon what the space looks like and the feel.

 

Dying a Floor

Dying a wood floor is a process of introducing a pigment that can changes the base color of the wood. It allow us to then do stain over top. This adds another depth of color and can also make certain woods be more consistent in color. Floors that don’t accept stain very well like maple and birch. Dying the floor can get it to be much more consistent in color.  red-oak-dyed

 

 

 

 

 

 

Reactives

Reactives are different chemicals that get applied to the floor and react in different ways with the natural tendencies of the wood. They can cause some pretty cool and dramatic effects in wood.wood-floor-reactive-process

 

 

 

 

 

 

 

 

 

Bleaching

Changing the original color of wood can be challenging. Even if you try dye and or stain the color, if prominent can still show through strong. Like brazilian cherry, mahogany have a very strong red tone. What the bleach does is remove the color from the wood by chemical reaction. The downside to bleaching is that it does break down the wood fibers and makes the wood not as hard.mahogany-bleached  

 

 

 

 

 

 

 

 

 

These are just a few things to consider when adding color to your wood floors. It can change a space and make it feel more inviting modern classic contemporary all of these can be achieved just by changing the color of your flooring and this is one thing that I just absolutely love about hardwood flooring and just how even after floor that’s 100 years old it can be transformed into this beautiful floor that that just sets off an old house. Or even if it’s a 10-year-old house and the floor is a little dated or you wanna update it just changing having the floor refinishing changing the color of it whether it’s a stain dies all of these different things can just drastically make the room feel so many different ways. The sky is the limit when it comes to color with your hardwood floors!

 

 

Installing hardwood flooring is one of the best ways to renovate your home, update the look and style of a room or your entire house, and increase the value of your property. But just because wood floors are great in one room doesn’t mean they’ll work in another, and it’s important to install wisely. The bathroom is one example of a room that isn’t suited for hardwood floors, and the main reason for this is moisture. That being said, hardwood can work in powder rooms and half bathrooms, because these rooms don’t have the same high level of humidity as full baths.

 

Why Hardwood in the Bathroom Isn’t the Best Idea

 

Wood is a living material that can absorb moisture, and as it absorbs and dries out, it expands and contracts. When this happens repeatedly with the flooring, it can cause warping and buckling, and that’s not something that you want to happen to your hardwood floor. The bathroom is one of the most high-humidity rooms in the house because of steam from the shower and bathtub, which is the main reason why hardwood isn’t recommended in the bathroom.  

 

Water Damage Is Also an Issue

 

The bathroom is also a high-traffic room in the house, and when you combine this with the beating your floor takes from sink and shower water, you’ll realize why you might want to opt for an alternate flooring material. Whether it’s the kids sloshing around in the tub, you having your morning shower, or even just brushing your teeth before bed, bathroom floors often have water splashed on them, and this can lead to water damage that requires regular maintenance and repairs to combat rot and mold. As such, you’ll want to choose a bathroom flooring material that’s more water resistant and more dimensionally stable.

 

Can You Ever Install Hardwood in the Bathroom?

 

Although it’s a good rule of thumb to avoid hardwood in the bathroom because of the potential for water damage and rot, you might be able to get away with installing wood floors in half baths and powder rooms. These rooms are suited for wood floors because they don’t have showers and tubs, which are responsible for the majority of the humidity in a bathroom. However, to avoid water and moisture damage, it’s essential to keep the bathroom well-ventilated, clean up spills immediately, and use rugs or mats to protect the floor.

 

Hardwood floors look great, they feel nice on your feet, and they can increase the value of your home, so it’s easy to see why many homeowners are tempted to install this type of flooring in every room possible. But hardwood isn’t ideal in all situations, and high-humidity bathrooms are one place where you’re better off going with another flooring material or choosing engineered wood instead. But if you’re really keen on natural hardwood floors, you can install them in half baths and powder rooms that don’t have showers, as long as you take care to keep them clean and dry.

 

I can only imagine that everyone at some point in their life has heard the phrase “the sky is the limit.”sky-sunset-mountains We often use this phrase to describe endless possibilities, whether in our career field, education, technology, or our own personal development. It is a means of motivation pushing us to dream and not be satisfied with the status quo. Just as “the sky is the limit” in our personal lives, we believe that the color palette is the limit for your hardwood floors as you design the dream space you have always wanted.

There are many different ways to achieve the color or style you are looking for in your hardwood floors. If you are having a new floor installed, the type or species of wood will affect the color of the floor and will also change the way that different stain colors appear. If you are wanting to spruce up an already existing floor, our knowledgeable craftsmen can create for you a stain sample board using the same species of wood that your current floor is made of so that you know exactly what the stain will look like on your floor. And did I mention that our craftsmen also do custom mixes of stains increasing your stain and color options exponentially, helping to create that space you have always dreamed of.stain-samples

If you are ready to explore all of the different options that we offer, we would be thrilled to join you in making your floor as unique as your signature. And remember, always keep dreaming, after all, the color palette might not be the limit, but rather the beginning of something extraordinary.

 

New homeowners often contact us to see what we can do with wood floors that are damaged and fairly outdated.  That was the case with this birch floor in Green Bay.  On this project, we had the opportunity to work with an interior designer in Green Bay (Design Of The Interior).  They gave us a sample of the color pallet they were looking at having the birch floor match.  With that, we created a color that matched their sample.color-matching-sample  As we continued to refinish the wood floors throughout this house in Green Bay, we were excited to see the whole space transformed with this new color.  We could keep talking about the process of refinishing these birch floors, but what better way to show you than by video!  So join us and watch the behind-the-scenes process of what all goes into this job! 

As you can see, we put a lot of effort and attention into refinishing a floor.  There is a great deal of knowledge, skill, and detail involved in refinishing a birch floor like this one.  We can’t wait to see what the space looks like once it is all furnished!

 

There is something very satisfying in restoring things to their original beauty. I remember spending time with my grandfather, who was a farmer, and after the crop season was finished, we would thoroughly clean off the equipment. I can still remember helping clean off all of the dust and dirt from the tractors, and loved having the satisfaction of being able to see my own reflection in them when we had finished. In much the same way, cleaning your wood floor is very important in keeping it looking great. Cleaning your floors regularly will help to increase its longevity, however, over time there can be a build up of of residue from the cleaner, and not being able to apply enough pressure to remove all of the dirt. If your floor and finish do not show signs of wear but have lost their original luster, the best thing to do is have a professional come in and deep clean your floors.

Deep-clean-machine

Deep cleaning hardwood flooring is a process where we come in and use an automated scrubber. The scrubber applies a commercial grade cleaning solution, and then the multiple brushes work the solution into the floor, even cleaning the grain of the wood. The squeegees and onboard vacuum make sure to remove all moisture and excess water during the cleaning, leaving the floor clean and dry. If you think your floors might just need to be deep cleaned, contact us! 

Maintaining anything is a great way to keep things looking great! Wood floors are no different. So whether your floors have just been finished or you are looking on how to maintain them we will give you a few tips on how to get the most out of your floors.

Sweep or Swiffer

Keeping grit and other debris off the floor is important in keeping your floor looking in top condition. If you allow dirt and debris to build up on the floor, it will begin to grind into the floor and can scratch the finish and wear it down over time. To prevent this, you want to sweep or swiffer the floor based upon how much traffic your floor gets.

 

Cleaning

First off you’ll need to know what type of finish you have on your wood floors. Different types of finish have a large impact as to what type of cleaner you should use. If its a film finish you should use a neutral PH hardwood floor cleaner. If you have a penetrating or hardwax oil use the recommended cleaner from the manufacturer. Cleaning the floor will remove dirt and surface stains and renew the shine and luster of your floor. 

Pallmann Cleaning kit

 

Indoor Climate 

You may be thinking what does indoor climate have to do with maintaining my wood floors? So, your hardwood flooring was once a living thing, and after it is turned into wood flooring, even though it is not growing it is still affected by temperature and humidity. Keeping the temperature between 65-75 degrees all year round along with RH(Relative Humidity) of 35-50% year round will help your floor perform at its best! 

 

Rugs

I hear from many wood flooring professionals that they don’t like the use of rugs on hardwood floors. However, the right type of rugs, placed in high traffic areas can help prevent unnecessary wear to your hardwood floors. A couple of key areas for rugs are by the sink, dishwasher, and exterior doors. These places tend to have more moisture and are also higher traffic areas.  Here is a good article we wrote about choosing the right type of rug for your floors. 

 

Deep Cleaning 

This is a service we offer that cleans the floor with a special machine. The machine applies cleaning solution and then has a cleaning brush that cleans the finish. The built in vacuum removes any of the moisture thats left, giving you a floor that is clean. This option is great for older floors that are in great condition, but just need a deep clean to bring them back to life.

 

Re-coating

Contacting a professional to re-coat your hardwood floors can add years to the life of your floor.  What we do is come in and clean the floor with a special cleaner, lightly abraid the floor and then apply a new coat of finish. This will take care of any scratches in the surface of the floor, and will add years of life to the floor by adding more protection.

recoating hardwood floor

 

Taking these steps will help to ensure the longevity of your hardwood floors and protect your investment. If you are unsure about your floors, or have any questions on how to take care of your hardwood floors, contact us, we’d love to help you out. 

 

One of the many things I enjoy about my job is transforming spaces through refinishing and restoring the wood floors. In my eyes, wood floors are more than just a job, they are a true passion of mine. This wood floor refinishing project in Stevens Point is one such example. My clients had recently bought  the house, but did not care for the outdated golden color of the floors, which was very popular from mid-90’s through early 2000’s. The trend at that time was to have everything, from trim to doors and cabinets, done in a golden oak color.  From a design point, matching all these wood surfaces does not make features stand out, and can thus make spaces look smaller. However, now that homeowners have moved away from that trend, it allows for the wood floor to create contrast and compliment the features of the space instead of just blending in. To start this particular transformation, we first put down some stain options for the homeowners to see and get a feel for how it would look in their space.

wood floor-before-refinishing

 

After they decided on the color, we started the wood floor refinishing process. These floors had some problems that needed to be corrected from the last time they were sanded. In all wood floors, there is both a spring and winter grain in the wood planks.  If not sanded properly, the machine can pull out the spring wood as it sands the grain, which then causes the wood floor to have a slight “dish”. This is most prominently found in wood floors that are not as dense, like the oak floors seen here. To correct this problem, we started sanding at a slight angle to remove these imperfections from the floor. In addition, we also noticed some discoloration in the flooring.  Discoloration can be caused by various factors, with the most common one being the exposure to UV rays from the sun. Other contributing factors can be if area rugs are used in the space, or even if the particular finish is UV sensitive. Over time, wood flooring will naturally change color from the exposure of the sun and its UV rays. Depending upon the species of the wood floor, these discolorations can be removed by having your wood floors refinished.This was exactly the case with our clients in Stevens Point. After we refinished the flooring, both the previous sanding imperfections and the discoloration were completely gone. The transformation of these floors turned out great.  If you ever need your space transformed, contact us to schedule a consultation!

open-space-hardwoodopen-kitchen-hardwood

Have you ever wanted to restore the natural beauty of your existing hardwood floors, or have new hardwood floors installed to brighten up an area, but weren’t sure where to start or what options were available? We understand that there are a lot of options out there when it comes to species of hardwood, colors and stains, floor patterns etc… So, we thought we would provide you with some current hardwood trends in 2018 to help give you some inspiration, as well as display the many wonderful things you can do with your hardwood floors.

 

Warm Rich Tones

Though Natural hardwood color will always be a staple, during 2017 we saw a shift towards darker richer tones such as browns and even rich black tones. We are confident that you will continue to see this trend continue in the years to come.

 

These rich dark tones are becoming more popular as they add a warm and inviting touch to your space, and provide an unrivaled elegance. Typically, the darker the floor tone, the more apparent dust and scratches become. However, do not let this deter you from experiencing the beauty of these rich dark tones. Using hard wax finishes like Rubio Monocoat which have a lower sheen allow for the beauty of the rich tones to show through while minimizing the visibility of dust or scratches.

rift and quartered white oak flooring in an open dining room

 

 

Neutrals and Greys

On the opposite side of the spectrum, the other color palate that is gaining popularity are neutral colors like greys and whites. While this may seem like an interesting choice for a floor color, it provides a more classic and modern look and allows you to add virtually any color to your space.

 

Another advantage of lighter toned flooring it its ability to hide dust and scratches, making it an excellent choice for those who may have pets or children. The other benefit is that whites or greys can also be tinted or toned with browns to have a warmer hue if that is your preference.

brazilian-cherry-job-i-did-in-green-bay

 

Adding a unique touch to your space is not only accomplished by floor color, but also by floor design and patterns. Over the last couple of years, we have seen some trends emerge both in the style and patterns of the floors we install; here are a few of them.

Wide Plank Flooring 

Wide plank flooring has become increasingly popular in our new installs. While traditional existing floors typically range from two-inch to five-inch wide boards, a lot of our new installs are choosing to go with wider plank flooring ranging from six-inch to eight-inch wide boards, and sometimes even wider than that. Wide plank flooring provides a visual element by reducing the number of seams, or lines, between boards in a floor due to less total boards being used because of their added width. Because each board is considerably wider than traditional flooring, you are able to see more of the beauty of the wood through the natural  grain patterns. These characteristics  add beauty to any room and make for a wonderful conversation piece.

Rubio Monocoat on Walnut|Neenah WI

 Chevron and Herringbone 

Chevrons and Herringbone patters are becoming increasingly popular as they add another dimension to your space by providing an eye-capturing pattern. Both chevrons and herringbone provide a zig-zag pattern to the flooring, and often times different species of wood are used in the pattern to make it have even more contrast and visual appeal.

herringbone-fireplace-detail

 hand cut chevron by signature custom flooring

 

As you look at creating your own space and making it unique to you, we hope that this has helped shine a spotlight on the versatility and uniqueness that hardwood flooring has to offer in helping to create that space.

 

 

Because wood floors are predominantly an interior building product, the focus is often on interior living conditions only, without regard to how interior conditions are affected by exterior forces. Let’s talk about what I mean and why it is important for a little bit. 

 

Installing a wood floor is can be a considerable liability if done without proper planning and communication before the first fastener is driven. In this business it appears simple, put in new flooring and leave after done. Within days of installation, a wood floor will begin to react to its new environment. Weather is constantly changing over time and contributes to a great number of floor failures annually. At the heart of the failures is moisture gain or loss. The duty of a wood floor professional is to determine how to optimize the balance in your home with thorough pre-planning. In this case, I want to discuss moisture loss and its affects over time. 

moisture-content-wood-flooring

All flooring composed of real wood (engineered or solid) has ideal conditions to stay happy.  Without getting overbearing and geeking out on the above graphic, most floors like 30-50% humidity and temperatures in the 60-80 degree range. Deviating for short periods from this range is not problematic. However, ignoring the importance of these conditions for a long time will eventually ruin a wood floor investment. Unfortunately, the discussion of how to maintain these conditions usually never happens because it requires additional cost. Because people more often sell on cost instead of value, they shortchange this part of the process. 

 

Let’s look at the real world consequences from overlooking the needs of your wood floors one by one:

 

Splinters or cracked boards

 Damaged-wood-floor

Around Wisconsin we have a true four season  weather pattern giving us constantly fluctuating interior humidity levels. Over time, when wood fibers in flooring swell and shrink repeatedly, the cells inside can collapse or tear. This result is chipped boards, splinters, and loose boards. While these problems are “character” in an old house, they become annoying in most situations if not addressed. I have never met someone who didn’t lose their mind at a splinter in their feet from a wood floor.

 

 Dry Cupping 

dark-brown-wood-floorDry cupping happens when engineered floors shrink at differential rates between the real wood layer and plywood base. The idea that engineered wood floors are more stable than solid flooring is a statement with several caveats. For brevity, the best advice is to know that even engineered floors require living conditions that solid wood floors need, except they are somewhat more tolerant of short term deviations. 

 

 

 

 Gaps

gapped-old-floor
Dimensional shrinkage of wood floors is often lumped into the one category of “seasonal movement”. The truth is that it is more complicated to diagnose wood floor shinkage sources despite knowing the cause

 

I often hear people complain about gaps and cracks as a responsibility of the wood floor contractor alone. We can plan and do the job well, but how the floor is maintained involves more than simple cleaning. 

 

The early spring season around Wisconsin and the midwest is typically the time when a floor will say uncle to an aggressive heating cycle. As I travel to visit customers in Neenah, Appleton, etc…I see more wood floor gaps at this time of year. In the spirit of education, I figured I would share a few solutions that will help you.

  HVAC integrated humidification

 humidification-system

The cost to add humidity to your forced air heater is generally not that bad. Although you may spend $1000-3000 depending on the size of your home, it is a great solution to preserve a wood floor. The cost is actually not bad, when you consider that a lot of wood floor installations can easily exceed $10,000 or more. People who want floors with wider boards should add humidity in their home. In fact, almost all wood floor manufacturer instructions require 30-50% humidity in the home to maintain warranties. I recommend a hygrometer (preferably good quality) as a beginning point to monitor your home. I have been asked if stand-alone humidifiers work. These units work will in small areas such as bedrooms, but houses are too large in most cases.

Supplemental moisture

 If a whole house humidification system is not in the budget, there are a few simple approaches that you can consider:

 

 

Aggressive heating cycles are a major cause for the problems I have mentioned. Although we need heat to live comfortably, it is best that we know the consequences if you love wood floors as much as me. We simply need to know how to identify the problem and how to fix it. 

We consider ourselves craftsmen and wood floor preservation and restoration specialists. Next time we will cover how to fix the after effects of flooring that has lost moisture beyond its comfort zone. 

 

Bring ten different contractors into a room and you will probably get ten different approaches to any project in your home. You also will likely get ten different prices to do the work based on my experience in the trades. Ultimately, this leads to confusion and a general malaise in choosing a contractor for some people. So, let’s dig right in and let me serve simply as an objective tour guide for what differentiates a person of a craft. This isn’t a hard sell by any means, as I have reasoned that honesty and trust are the fuel for any great business. 

 

Wood flooring lately has earned a reputation as a “simple to do” building material because it fits together like legos with a specialized nail gun. Therefore it is often assumed that having a few tools and a nailer make it possible to price projects using older methods of square footage pricing. At least that is what the industry tends to use in the “shoot from the hip” pricing that tends to exist in the flooring world. Troublesome with this method is that it teaches us the behavior of not adequately investigating what goes on behind the scenes of a wood flooring project. I call this “point and click” thinking and it often has much bigger repercussions later if you make an uneducated choice. 

 

I have decided to create a blog post series that helps you understand reality from myth. The tone of my posts and information is largely driven by years of firsthand observations combined with regular technical discussions with wood floor colleagues in other states.To begin I came up with three consistent observations or rules if you want to call them that. 

 

As such, my first rule of the wood flooring industry: 

 

Quality is a product of what AND who you know mixed with the quality of a person’s character.

 

When I began in the industry I started with a boss who learned from his boss. Rinse and repeat. Over the years, what happens to wood flooring contractors is that no person ever stops to question if the original boss was right from day one. I started realizing that every single project is truly unique and approaching wood flooring as one size fits all system is huge mistake. Traditional rules of flooring installation worked well when every home was installing strip oak flooring twenty years ago. Modern wood flooring with its myriad of configurations has chewed up and spit out conventional rules a while back. In fact, I would be as bold to say that some products are developing into the market at a rate that even exceeds the understanding of some manufacturers, let alone contractors. Therefore, it becomes pivotal to engage in continuous education as an investment into a life long wood floor contracting career. Protecting yourself with education as well as experience is the new normal. 

 

 Which leads me to rule number two:

 

Craftsmanship is a product of passion, an engine driven by a perpetual interest in learning and higher standards. 

 

When an industry determines to outpace its competition using volume pricing rather than innovation, the end users (consumers) become the testing ground for quality. When I decided to commit to operating my own wood flooring business, I knew it had to exist for a different purpose than competing for work on price and resting on my laurels. In following these rules I decided to reach out and begin a process of re-educating myself from wood flooring fundamentals to the final product. Attending trainings has consistently proven that the rules of the wood flooring industry are always changing. Leaving a project that looks great for many years requires experience in knowing changing variables that maybe the boss’s boss forgot to mention somewhere along the way years ago. 

 

Rule three:

 

Measuring greatness from tenure serves the ego of contractors more then helping the customer.

 

Back to the ten contractors we talked about in the beginning…It seems that the benchmark that allows a contractor to rest on their laurels is the number of years in business. So if you ask all ten contractors about their experience, the unit of measure is time rather than educational accomplishments as well. Why does this happen? It seems to be a combination of “if it ain’t broke, don’t fix it” thinking along with being afraid of committing money and time to learning. Why spend $3000 on a class when you can spend it on a motorcycle or a boat? Aye, there’s the rub.

 

If you read this far, then the chances are pretty good that you like doing your research. Terrific! Because that means that you are researching how to invest your money in a flooring project rather than spend it impulsively. Remember that $3000 class versus motorcycle? Which one do you consider an investment for a business owner in wood flooring? Let me be frank and say that the person buying the motorcycle does not likely share your investor mindset. In fact, maybe he sees your project as a chance to buy some new motorcycle parts on Friday and a way to keep his employees busy. I am not here to speculate, but I hope you will see that good contractors invest in themselves as a way to provide a better return for like minded customers. 

 

Having a hunch or a gut-feeling is something that many people say is a great barometer for decision making. This does not work quite well in hiring a wood floor contractor because sometime a great salesman may have little experience with the craft. What I tell my customers is, do your research AND test your gut instinct. 

 

 

 

At the beginning I discussed trust and honesty and let me explain something about myself. The name Signature Custom Flooring has a few telling clues that I want you to know about:

 

  • Signature-This part means the most to me and any customer who hires this company. A wood flooring project is a reciprocal agreement in my eyes…You trust me and likewise I am putting my personal signature on your investment. Whether I was a 401K advisor or a wood floor guy, I realize that is the your investment is in my personal brand and character and my company reflects that. 
  • Custom- Simply stated, we create wood floor projects exactly to your needs based on a list of requirements. With our help and insight to avoid any issues along the way.
  • Flooring-Specifically wood flooring is our specialty. How it behaves, how to install it, and how to make it look great with a cadre of clean sanders that keep us breathing fresh air all day. 

 

I don’t simply want you to hire us because of our workmanship. I want you to why I enjoy waking up to the rigors of this trade everyday regardless of what the competition is doing. I am here to serve my customer’s investments for the long haul. 

 

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Posted by Aaron Schaalma on Sep 07, 2018

Have you ever noticed how changing the color of a room can drastically change the feel and appearance of that room. As a kid I remember when my mom told me that I could paint the color the wall in my  room any color I wanted. I remember how exciting that was! It’s like that […]

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