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Wood Floor & Stair Refinishing

Give your home a refreshed look and feel with a refinish.

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New Wood Floor Installation

Hardwood flooring creates a warm, welcoming environment for your home.

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Hardwood Floor Recoating

Some floors just need a recoating to revitalize their beauty.

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Hardwood Floor Repairs

We can make the new flooring blend in and leave a flawless, uniform finish.

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Wood Floor & Stair Refinishing
New Wood Floor Installation
Hardwood Floor Recoating
Hardwood Floor Repairs

So you’ve been spending a lot of time browsing the hottest hardwood flooring trends of 2019 on the internet and posting your favorite hardwood inspirations on Pinterest. And now you’re ready to team up with a hardwood flooring expert to bring your Pinterest feed to life and make those beautiful floors a reality. 


But now comes the part that many people seem to dread… 

Picking the perfect shop to entrust with your precious hardwood flooring project. 

How do you know who to trust and if they are the right shop for the job? This can be a tricky task to navigate. And to be honest, it can be a bit stressful for some. So today we’re going to give you some helpful pointers to make the process a bit easier. 

First up, certifications. 

Why is it important to work with a certified hardwood flooring craftsman?


Great question! 

When you’re shopping around for that perfect hardwood professional to collaborate with, we encourage you to ask questions, look at before and after photos of their work, and lastly (but perhaps most importantly)–inquire about their certifications. Ask your contractor what certifications they have and the benefits of those certifications so you can get a thorough understanding of what they bring to the table.

We should also mention that there are varying types of hardwood flooring certifications. So you’ll always want to do your research and ask in-depth questions to figure out which certifications you would like your hardwood flooring guru to have. 

Of course, it’s important to note that different certifications have different standards and criteria. But overall, hardwood flooring certifications give you the assurance that you’re getting someone who is considered an industry expert. So in return, you can rest easy knowing that you can expect a high level of professional and quality work. 

After all, your hardwood floors are going to be around for a long time so you’ll want a shop that you’re confident can create exactly what you want. So make sure you choose the right contractor with the right certifications for the job.

So what certifications should my hardwood flooring expert have?

Like we mentioned above, there are many different types of hardwood certifications. And here at Signature Custom Flooring, we offer a few different types– each one offering different requirements and standards. Holding a variety of certifications through different organizations means your craftsman meets some of the highest industry standards. It also means that you can expect some of the best hardwood installation, sanding, and finishing craftsmanship out there. 

Currently we offer certifications through both NWFA and Bona. 

NWFA certified craftsmanship 


NWFA stands for National Wood Flooring Association, and they’re known for offering some of the best hardwood certifications around. In fact, over 40 different manufacturers recommend using an NWFA Certified Professional when installing their wood flooring (but more on that later). And we are proud to offer both the Installer and Sand and Finisher Certification from the National Wood Flooring Association Certification Program (NWFACP). 

So what does this mean?


To become an NWFA certified installer or a certified sand and finisher, a craftsman must have completed all the installation and sand and finish courses at the National Wood Flooring Association University. Then, they must have a minimum of three year’s experience as a hardwood installer and three years of experience as a hardwood sander and finisher. Furthermore, this certification requires continuing education, meaning your NWFA craftsman has passed both written and hands-on tests administered by certified NWFA members.

Being a part of this professional program shows a tremendous amount of professional motivation and dedication as it takes years of excellent work to gain, ensuring that whoever maintains this certification will have the hardwood flooring knowledge to be recognized as an industry expert in hardwood installation and hardwood sanding and finishing. It is essentially like having a college degree in hardwood floors. 

And who wouldn’t want someone in their home with a college degree in hardwood?

But unlike a degree, an NWFA Certification can be taken away. So if the craftsman is not consistently providing work that meets precise standards for quality workmanship, they won’t be able to maintain the certification. 

And all of the NWFA Certified Professionals also sign a Code of Professional Conduct, meaning your NWFA certified tradesman adheres to standards in the Code of Professional Conduct and if there are any issues, then the craftsman is held accountable to that code through any complaints made through the NWFA complaint process. And this is a huge benefit to you as this helps protect you if anything were to go awry. 

Lastly, many manufacturers and architects recommend using NWFA certified professionals because it is a way to minimize the number of claims that might occur because they know that having an NWFA craftsman means having one of the best industry experts working on your floors. 

As you can see, earning this prestigious certification shows that the craftsman is dedicated to their trade. So much so that they are willing to invest their own money and time into obtaining the necessary knowledge to cultivate their skills and produce consistently high-quality work. 

And if you need a little extra info, you can find all NWFA-certified professionals listed in the online NWFA directory on the consumer website, You can also search for a certified craftsman based on their credentials and engagement in continuing education. This way, you can learn more about each certification and requirements necessary to earn them, making it super easy for you to verify a tradesman’s certifications and skills. 

So feel free to take a browse and see if an NWFA certified craftsman is right for you. And If you would like to drive a little deeper, you can check out this post about the benefits of working with an NWFA Certified professional. 

Now that you know a bit (well a lot) about the NWFA certifications, let’s look at the Bona hardwood certification. 

Bona certified craftsmanship 


So I’m sure you’ve heard of Bona flooring products. It’s hard to walk into any store that sells cleaning supplies without seeing Bona. 

It a well-known brand, and because of this holds anyone who has this certification to high standards. Tradesman holding this certification were hand-picked, trained, and tested by certified Bona members. And Bona certified craftsman receive rigorous hands-on training dedicated to best practices in sanding, refinishing, and caring for hardwood floors. Moreover, they are required to pass an intensive written test on technique and product application and are trained to give you environmentally friendly choices. Make sure to check out this post about why hardwood is one of the best environmentally friendly flooring options. 

So why is this great for you?

Well carrying this certification also offers a 5-star advantage (which is like an insurance policy for your floors) and comes with the promise of Lifetime Support from your certified craftsman. But maybe one of the most unique things about this certification is that the craftsmen are trained to use the Bona-approved dust containment system during all sanding processes. This means that if you ever want to refinish your floors, that the job will virtually be dust free. 

If you know anyone who’s ever had their floors sanded, you know that this is a pretty awesome thing. No one wants a bunch of dust floating all over their home while they’re getting their floors refinished! 

So as you can see, this third-party certification sports a lot of benefits that we hope gives you the assurance needed to trust a Bona-certified professional with a major investment like hardwood floors. After all, going with a Bona professional ensures that you are dealing with a quality, top-level professionals with a proven track record.

And holding both NWFA and Bona certifications means that you can expect a great experience, gorgeous floors, a clean and safe worksite, and the highest standards of craftsmanship available.


That we can promise.


So now that you know about our certifications and why they are important, we would also like to mention that every year some of the biggest names in the hardwood flooring game hold manufactures classes and invite-only events and training. Getting an invitation to one of these events or training really says a lot about a craftsman, so this is also a great way to verify your craftsman’s ability and skill. So for a little extra added reassurance, you can always ask your contractor about any classes, events, or training they have attended. 

Aaron is our owner in the form of our very own professional installer and do-it-all hardwood enthusiast and artist. He has attended many manufacture classes from Loba. Loba is a big name in hardwood and offers some of the most comprehensive hands-on technical education for wood flooring. 

He’s also attended invitation-only events in California and Texas and has participated in grand openings and training through Rubio Monocoat and DuraSeal. Getting invites to these events says a lot about the craftsman. After all, these are two of the biggest names in hardwood flooring. 


So who will you trust with your hardwood flooring project? 

There’re a lot of options to choose from including big box stores like Home Depot or local hardwood flooring shops. And each of these options has its advantages. But one thing’s for sure, if you’re looking for a dedicated and certified craftsman who prides himself on superior customer service, and an overall personalized experience, then going with your local hardwood flooring expert is a must. 

 So whether you are looking to refinish your floors or get new hardwood, Signature Custom Flooring has you covered. We’re an artisanal hardwood flooring shop serving Waunakee, Wisconsin and surrounding areas. Check out some of our custom hardwood flooring projects we have created for people who wanted that tailored-just-for-you experience. 

And just remember, when deciding on a hardwood expert, it’s important to:

-Ask in-depth questions

-Look at their work

-Inquire about their certifications, training, and events they’ve attended

Ok, so now that you’re armed with all the useful info you need on how to pick a great hardwood flooring expert, we hope that you feel confident and excited about your hardwood journey ahead. And if you need any help or have any questions. Feel free to give us a call at (920) 279-7871or click here for a complimentary consultation. 

We look forward to creating the perfect custom-tailored floors that’ll make your Pinterest board come alive with the floors you’ve been dreaming of. 


 Why choose Signature Custom Flooring 

Have you been dreaming of new hardwood floors or refinishing your old ones? Maybe you have spent some time researching, looking at pictures and even posting them on Pinterest…

And now you need a flooring guru to see you through your hardwood journey. 

That’s where we come in. 

We’re a small, artisan hardwood flooring shop ran by our owner, Aaron. And he loves to help folks just like you make their hardwood dreams come true. 

So what sets us apart?

 Superior customer service

As a small business, we truly care about our customers and are willing to go above and beyond to make sure they have the best flooring experience possible. 

And Aaron really prides himself on giving his customers a personalized experience and that go-the-extra-mile customer service. 

What exactly does this mean?

It means that Aaron will be the one talking to you on the phone, and the one that comes out to your home to get to know you and your hardwood hopes and dreams. He’s also the guy who’s going to be making customized recommendations as to what hardwood flooring options are best for you and your space. 

You see, other companies might send someone else out to do all of this for you, which means you might not get the highest-quality person in your home. 

And you don’t want that for your hardwood. 

After all, hardwood can be a big investment– totally worth it, though! (You can find out more about why hardwood is the way to go here.) So make sure your floors are exactly what you’ve been dreaming of. This means picking the right hardwood flooring shop to collaborate with is of the utmost importance. 

You should be comfortable with your contractor and feel like they’re a good fit for you and your hardwood project.  

Excellent customer service also means that you never have to feel overwhelmed during the process. 

You’ve probably heard from friends and family that a flooring renovation can be a hassle. 

We know this because we’ve seen it and heard it all before…

Which is why we offer the best support possible so you can rest assured that you’ll have a positive experience and one of the best hardwood flooring specialist out there helping you and working with you every step of the way. 

The truth is you would be hard-pressed to find the same level of consideration, experience and customer service from other flooring companies. Especially big box stores. 



Certified craftsmanship 

When deciding on a hardwood expert, it’s important for you to look at their work and their certifications. Both will aid in choosing the perfect flooring shop for the job and will also help ensure that you’ll receive top-notch work. 

We encourage you to ask questions about certifications and look at before and after photos for any retailer you are considering. 

What kind of certifications should your contractor have? 

Well there are different certifications so you will need to figure out which particular certifications you would like your flooring guru to have.  

At Signature Custom Flooring, we offer both NWFA certified and Bona certified craftsmanship.

What’s NWFA certified craftsmanship mean?

Well it’s like a college diploma in hardwood floors. It takes years and high-quality work to gain this certification. But unlike a diploma, NWFA Certification can be taken away. So if the work doesn’t meet precise standards for quality workmanship, you won’t be able to maintain the certification. 

It also requires continuing education, ensuring that your NWFA craftsman is skilled at the latest practices and is achieved by passing both written and hands-on tests.

What does A Bona Certified Craftsman offer?

Bona Certified Craftsmen get rigorous hands-on training, offers a 5-star advantage (which is like an insurance policy for your floors), and are trained to give you environmentally friendly choices as well as a dust-free (you can find out more about dust containment here) sanding options.  


Certified NWFA and Bona craftsmanship mean that you can expect a great experience, stunning floors, a clean worksite, and the highest standards of craftsmanship available. 

That we can promise. 

front room with fireplace and wood floors Wide selection of hardwood flooring options 

Are you looking for an unforgettable experience with the opportunity to make your hardwood floors into more of an art project than a home improvement one?

If yes, then we’re here for you.

This means we offer flooring possibilities that you won’t be able to find anywhere else. And we’ll give you some of the most unique, beautifully customized flooring options out there. 

We can do this because we offer local hardwood choices AND the option to tailor them to look exactly like you want with different textures, finishes, and stains. 

Maybe you want oak floors because they are local and you like everything about the floors, but you want them a little lighter. We can stain (or dye them) them to make them the color you want (or even add some texture for a little extra customization).

textured white oak flooring

Or you already have exotic wood floors in your house and they have ambered over time due to the naturally occurring oils in the wood. But you really like the look of grey wood. Do you have to replace your floors?


We can refinish them and color them grey to get rid of the amber color and create a whole new and truly unique look, no problem. 

Just because you already have hardwood floors in your house doesn’t mean that you have to keep the same color, finish or even texture. 

Deep down we really see ourselves as artists. We take pride in giving you one-of-a-kind gorgeous hardwood floors. As Aaron always likes to say, 

“Wood flooring is our art and your floors are our canvas.”

Imagine coming home to those beautiful custom floors you’ve been drooling over. 

Get your complimentary consultation for custom floors in your house today by calling 920-279-7871



 Hardwood Floor Installation

Another thing we feel that really sets us apart is the fact that Aaron personally does all of our installations himself. 

It’s can be hard to find an owner of a hardwood flooring store that will be there for the initial consultation and throughout the entire process until the installation is complete.

A lot of professional hardwood flooring retailers usually work with a professional installer, but not at Signature Custom Flooring. 

We have our own professional installer in the form of a do-it-all owner and artist. 

And Aaron will make sure that your house and floors are properly prepped for the installation. This will ensure acclimation so your floorboards don’t cup or even worse, separate. 

You can see there are serious potential risks of poor hardwood installation. But you never have to worry about that with us because we’ll make sure everything is done to the highest standard, leaving you mess and worry-free. 

Just a quick, mention-worthy note here: people seem to wonder if a job is too big for a small shop. 

And the answer we always tell our customers is, there’s absolutely no need to worry about this as Aaron has done jobs as big as 4,000 square feet (yep, you read that right). 

So not only is there no concern with how big your project is, but you can rest assured that your floors are in great hands with Aaron. 

Plus he loves a good challenge. 

So if you would like a free personalized consultation, click here and find out how Aaron can turn your home into the space that will have you (and everyone else) swooning. 

Ok, great! But what happens after I sign up for a consultation?


Rustic Ash Plank floor stained Our Process 

We will get back in touch with you to set up a time to come out to look at your space. We will spend 30-90 minutes meeting with you in your home, sharing wood samples and showing you our work. 

We will also take humidity readings to determine the best wood for your home, and tell you our suggestions. Then we will send you a detailed proposal covering all the discussed options and plans. 



 How Much Does It Cost?

Pricing depends on several factors like the service you choose, the wood you select, square footage of your floors and more. To give you an accurate estimate and a range of options and customized ideas, please call or request a free consultation here or check out our blog on hardwood refinishing cost and tips. 

We may not be the cheapest option, but we strive to be the absolute best. 

Quality over anything else, always. 



 Lastly, supporting local businesses means supporting the community. 

Shop local has definitely become a buzz-term lately…

You can’t go anywhere these days without hearing, “shop local”, 

But really, why shop local?

Well besides it being the more economical and environmentally friendly option, it’s also a great way to support your local community and economy. 

When you shop at big stores, your money is going to just that– a big store. But when you go with a local, your money is supporting a local business owner and your money also stays in the community and the economy. 

And local businesses often source products from regional manufacturers and distributors, which means that customers can rest easy knowing that they are supporting the American industry and their community by shopping local. 

When considering your next home improvement project, consider if you would be happier supporting a local business and receiving the personalized experience that only they can offer. 

It’s not just about the economy (although that’s a great reason), but also about what kind of hardwood flooring adventure would you like to have?

Because with the right hardwood flooring shop, it will be just that– a pleasant and exciting adventure.

Still wondering if we’re the right hardwood flooring expert for you?

Take a look at some of our work. 

Floor with Magic Oil 2K

white oak floors in open space







We’ve done over hundreds (well closer to 1,000 than 100, but you get the point) of hardwood flooring project and yes, you guessed it– Aaron was the one leading the way on every. single. one. 

And we’ve worked with all types of wood with a wide variety of expected outcomes, and we also get the job done with super satisfied customers. 

You can check out some of our awesome reviews on Houzz here. 

Your happiness and satisfaction (and stunning floors) really are our priority. So if you’re looking for handcrafted luxury flooring…

Look no further. 

Now you can hop back on Pinterest and start digging out all those photos of your “perfect floors” and give us a call to get your complimentary consultation today. 

We look forward to working with you to make your hardwood dreams a reality. 

Have you ever looked across your hardwood floor and admired the beauty, and yet thought that it was still missing something to really make it stand out? If you have, you are not alone. In fact, even in my own house or projects I try to look for ways that will take my wood floors to the next level. So, when I learned about wire brushing hardwood floors, you can say that I was quite intrigued.

Wire brushing a hardwood floor is exactly as it sounds. The same type of wire brush material that you use to clean off metal is used to create a unique pattern in your hardwood floor. If you are worried that wire brushing sounds a little extreme or aggressive to do on a hard wood floor, let me assure you that this technique can be accomplished without causing damage to the integrity of the floor or shortening its life span. Now, let’s take a look at how this technique is accomplished, and different things that affect the process.

Wire brushing essentially removes some of the spring wood, which is the softest grain of the wood, to create a texture in the flooring. With that being said, wire brushing will have a more dramatic effect on softer grained woods like oak, ash, or black walnut, and a very minimal effect on harder grained wood species like maple, or Brazilian cherry.

When wire brushing a floor, the same preparations are taken such as sanding, and screening the floor to make sure you are working on a smooth and level surface. After these preparations are completed, the floor is then sprayed with a light coat of water to help open the grain of the wood for wire brushing, and to minimize any dust created by the process. A special machine equipped with wire brushes is then used on the floor to remove the spring wood, creating a unique texture to the floor. After this is completed, the floor is finished with a stain, if desired, and then sealer and finish is applied as the final steps.

This technique creates a unique texture that you may have never seen before. In addition, dark stains are often chosen with this technique as it enhances, and brings out the texture created by wire brushing. Hardwood flooring is our passion, and we would love to help take your floors to the next level.

We have been seeing a lot about luxury vinyl plank flooring lately…

However, we’ve also noticed another trend–  companies not selling it. 

But why?

Vinyl flooring has been around in places like offices, restaurants and commercial spaces for a while. 

And now we are seeing a big shift of luxury vinyl trending in homes. The champions of luxury vinyl planks say it’s a good alternative to hardwood flooring. 

But what they aren’t telling you is that luxury vinyl flooring is not as sustainable or as economical as people think. And even worse, according to a study at Duke University, it can be hazardous to your health. Yep, you read that right (but more on that later). 

So what exactly is luxury vinyl flooring and how does it work?

While there are variations of luxury vinyl flooring, depending on the type and brand, the above picture shows you the main layers that go into some luxury vinyl plank flooring. 

In short, It’s flooring that’s made up of multiple layers of different materials that can help aid in its design which can look and even feel like hardwood. 

There are two types of luxury vinyl plank flooring: Engineered vinyl planks (EVP) & luxury vinyl planks (LVP) 

Luxury vinyl planks (LVP) are individual pieces of vinyl that come in different grades, offering varying levels of design options. 

Engineered vinyl planks (EVP) are engineered in layers and are a segment of luxury vinyl flooring. From top to bottom the layers go from vinyl, high-density core board and is usually attached to a cork bottom. 

So what do both LVP and EVP have in common? 

Great question! 

While they offer a realistic look and sometimes feel of real hardwood, they ALL contain a variant of plastic, which is not safe for your home or the environment. 

But what exactly constitutes “real” hardwood?

According to the National Wood Flooring Association (NWFA), real wood is a:

“hard fibrous material that forms from the main substance of the trunk or branches and beneath the bark of a tree. [And] a wood floor is any flooring product that contains real wood as the top-most, wearable surface of the floor.”

There are two main types of hardwood floors: Solid wood flooring & engineered wood flooring 

Solid wood flooring is a solid piece of wood from top to bottom.

Engineered wood flooring is normally multiple wood veneers or slats of wood glued together, but you can rest assured they are real wood from top to bottom. 


So why are luxury vinyl floors trending? 

Vinyl plank flooring can be resilient to heavy foot traffic and can achieve a similar look and feel to other styles of flooring like hardwood. 

Plus the proponents of vinyl say it’s easy to install and can be resilient against dings and dents. 


Classic, never-goes-out-style hardwood offers the same benefits.

And while vinyl is promoted as being resilient, repairs can be a nightmare if you should need them depending on the installation method. Once vinyl flooring is laid, it’s hard to repair and will usually have to be replaced. 

Whereas with hardwood, there is always the option to refinish and restain. Here are some endless color possibilities of hardwood for some inspiration! 

Plus luxury vinyl floors don’t come close to offering the lifespan of what hardwood offers. We are talking about a lifetime with hardwood compared to the 10-20 years that you might get with vinyl flooring. 

So why install luxury vinyl when hardwood could last up to 100 years, is cost effective and eco-friendly? 

And those are just a few reasons why hardwood is a better choice, but check out more reasons why hardwood is the way to go here.

Now let’s dive a little deeper and get into the not so eco-friendly and costly truth behind what goes into the production, ingredients, installation, and disposal of vinyl flooring. 

First up, the production of vinyl flooring

Dioxins, which are carcinogen bioaccumulative toxins, are created and emitted into the air, affecting the environment during the production process of vinyl flooring. 

Furthermore, these toxins not only linger in the air but also travel, infiltrating our air, and affecting our health and the health of animals for hundreds of surrounding miles. 

So not only the animals are being affected by this carcinogen, but also the plant life. So in short, your food is also being affected! Just some brain food for you to chew on. 

The second thing to consider is the Ingredients of vinyl flooring. 

One of the main ingredients in luxury vinyl plank flooring is petroleum! Petroleum is a nonrenewable resource that should be avoided if you are concerned with the impact on the environment. 

Moreover, these floors also consist largely of polyvinyl chloride known as (PVC). And unfortunately, this is one of the most environmentally detrimental materials produced and has been classified as a human carcinogen. Plus there isn’t a completely safe way to manufacture or dispose of PVC. 

Vinyl can also contain many different types of phthalates which can leach into our water and food supply and many of them are considered cancer-causing materials. We have also seen studies that suggest that luxury vinyl flooring may also contain ethylene dichloride, mercury, and other chemicals that are unsafe and have been banned from children’s products and other consumer goods.


The third is luxury vinyl floor installation. 

Are there still health and environmental concerns after installation?

You bet ya! 

Due to the chemicals used in the production of these floors. They will often continue to admit Volatile Organic Chemicals (VOC) in the air even after they are installed in your home. Making them not only environmentally harmful but also unsafe for you and your family. 

Besides chemicals used in the productions of these floors that continue to be an issue post-installation, some adhesives used to install these floors are also a cause for concern. Vinyl floors can be installed with an adhesive containing asbestos. Asbestos can also lead to the release of Volatile Organic Chemicals into the air of your home long after installation. 

And while some luxury vinyl plank floor manufacturers are trying to reduce the amount of harmful chemicals in vinyl, many have not been able to because chemical manufacturers are not required to reveal proprietary ingredients in their products making it almost impossible to determine which products still include hazardous chemicals. 

Worth it? Probably not!

After all, can you really put a price on you, your family and the environment’s safety and health?

And lastly, can vinyl plank flooring be recycled or is it biodegradable?

So let’s say you’ve had these luxury vinyl plank floors for a couple of years. And now, seeing that they aren’t exactly what you thought, you are considering new flooring. 

And now they must be disposed of. . .

What happens to them? Can they be recycled?

Unfortunately, it’s almost impossible to recycle vinyl flooring. Furthermore, these floors are not biodegradable and will end up just sitting in a waste factory oftentimes for many more years than they were actually used as flooring. 


So don’t be fooled! 

This picture may look like hardwood flooring but it’s not. This is luxury vinyl flooring. 

And this so-called “luxury” comes at a huge cost to you and an even greater to the environment! 

So think twice before you vinyl.

How to know if your flooring is safe and sustainable?

The Environmental Working Group has a great flooring guide to help get you on the right track. Your personal health and what is best for the environment are of utmost importance. 

So now that we know hardwood is a safer, more sustainable and more economical option, what are some good hardwood alternatives to luxury vinyl plank flooring? 

Sustainable hardwood 

Timber is one of the most energy efficient materials available due to it being the product of solar energy, making hardwood one of the most sustainable options for flooring. But if you are looking to go that extra mile for that good-for-the-environment option. You have a few options. 

The first is reclaimed hardwood flooring. What is reclaimed hardwood flooring, you ask? Well, it’s just lumber that has been previously used for other things such as old wood that was once a barn. It basically upcycling old lumber into hardwood flooring. 

And if something like reclaimed wood doesn’t tickle your fancy, then you can always go for something rustic like hickory. Hickory is a good sustainable option because it’s local to Wisconsin, and it’s also a hard and dense wood that holds up well over time. It’s homey feel and unique grain patterns make it a favorite flooring option. 

Safe hardwood

When it comes to the environment, hardwood is one of the best options out there. 

But what about for you and your family?

Are some types of hardwood more “safe” than others?

Most hardwood is going to be safe from a chemical and toxin standpoint, unlike vinyl planks. 

But what’s important to note is that you need to pick low-VOC options. 

Using coating on your floors such as natural oils and hard waxes are not only safe, but they also offer a variety of benefits, giving you the ultimate safe-flooring without sacrificing style, durability or finishing options. 

Pretty cool, huh?

Some of these options include:

Hard wax which offers a transparent, durable, silky gloss finish. It also seals the pores of the wood helping your floors repel water and dirt. 

Pure Oil such as tung and linseed oil penetrates deep into the wood and hardens. This gives you well-sealed, water-resistant floors with a low-sheen matte finish that brings out the grain and texture of your hardwood. 

And if you still need some info on “safe” flooring, the Environmental Working Group has some great pointers:


-Choose hardwood flooring 

-Make sure your hardwood is Forest Stewardship Council (FSC)-certified 

-Choose low-VOC wood stains, sealants and finishings

-Avoid using any glue or adhesives that are not environmentally friendly 

-Look for GreenGuard certified products 

All these tips will help keep your home and family happy and healthy. 

Economical hardwood 


Most hardwood is going to last for years and would be considered economical compared to something like vinyl floors that have a much shorter lifespan. 

However, there are a few things to consider if you are looking to save some money on hardwood. 

First, usually domestic and local hardwood is going to be cheaper. The trick is to find something that is local and will hold up, meaning it will probably be a harder wood. You can find more information about the hardness of each type of wood by checking out the Janka hardness scale. 

But really, your best option is to talk to your local hardwood flooring expert. They will always be the ones to advise you on the best options for what you’re looking for. 

The truth is you can scour the internet for hours, but really it’s just easiest to ask an expert and get a free quote. 

At the end of the day, vinyl flooring may seem like the cheaper alternative, and easier to install to create a hardwood-like look. However, vinyl just doesn’t offer the longevity that hardwood does, and it’s definitely not as safe, sustainable or economical as hardwood. 

Hardwood flooring is an investment that stands the test of time. And remember, hardwood will add value to your home, is durable and offers the flexibility to alter and refinish your floors over and over again. 

So if you’re looking for a cost-effective, long-lasting, safe, and an environmentally friendly flooring option, good old fashioned HARDWOOD is the way to go.

Happy (hardwood) flooring! 

2019 guide to hardwood floor refinishing costs for Madison, WI. Having your wood floors refinished can be a big undertaking. A lot of times we forget that having your floors refinished is a form of remodeling because we aren’t tearing something apart. Perhaps we should change our perspective on remodeling, and rather think of it as anything that will improve the overall look and value of your home.


What can I expect to pay for my refinishing project?

There are many different things that can factor into the over all cost of having your floors professionally refinished. Here are a few key factors that play a part in how much it’ll cost.

  1. Natural or Stain– Choosing between the look of natural hardwood or deciding to stain your floor is perhaps one of the most determining factors in the total cost of refinishing your floors. The main factor in the cost difference is that floors that are going to receive stain need additional sanding over natural hardwood floors, as the stain pigmentation will highlight any imperfections in the floor. Because of this, there is a lot of detail sanding that needs to be performed, not to mention the labor involved with staining the floor.
  2. Different types of finish– There are 4 different types of finish that we offer. Single component, commercial finish, UV cured finish and hardwax oil. Each one of these finishes have unique properties to them, and choosing the right one can help provide longevity to your hardwood floors.

Our minimum refinish price starts at $1,600 and increases from there depending on what the client selcts. Our typical jobs average about 700 sqft, and the average cost to refinish this would be approximately $3,500. We’ve done jobs from 300 sqft all the way up to 4,500 sqft.  All of these factors play a part in what it costs to refinish hardwood floors.


Do I have to move my furniture? 

Yes you will have to move the furniture before your refinishing project starts. I know this can sometimes be a daunting process of figuring out where to put all of your furniture during your floor refinishing process. Here are a few helpful tips as to where you can move your furniture. You can move a lot of your furniture into your garage. I know that your vehicles might have to site outside for a short period of time, but this will save you space. Stack stuff in other rooms that aren’t currently being refinished. You can also rent a Pod and move your furniture into them. This frees up a lot of space inside your home and makes it easier for you to move around

Some clients also find it easier to hire a moving company to take care of moving all the furniture in and out. If you are a busy person this might be a great investment for you.


How dusty will my house get from having my floors refinished?

When we are refinishing floors the machines produces a lot of wood dust. To help keep the dust at bay we offer a dustless package. What does the dustless package include? All the machines are hooked up to a dust-containment system that take the dust away from the machines and collects it. We also run an air scrubber by BuildClean

The combination of the equipment we run and how we prep things after we are done sanding leaves your home clean after the refinishing process is completed. Now when we say its 99% dust free, there is still 1% of dust. On an average sized job we are removing 60lbs of dust, there is still around 1/2lbs of wood dust that can be floating in the air and settle on things. It would be like if you didn’t dust for a week or so. Overall your house is left pretty clean after your wood floors have been refinished.

Should I get multiple quotes from a hardwood floor refinishing contractors?  

Yes! I know this may sound weird that we are telling you to get a couple other quotes from other flooring contractors. This way you can compare the cost to refinish your floors, but also different options that are offered. Not everyone, including myself, may be a great fit for you. After all, you will be seeing this contractor for awhile during the refinishing process, and should feel at ease that they will do a wonderful job and you have no worries with them working in your house.

Here are a couple of top rated wood floor refinishing companies in the Madison, WI area.

Imperial wood floors

Nelson Wood Flooring 


Does the way a floor is sanded play a part in how long my floor will last?

Refinishing hardwood floors is nothing short of an art form. There is a lot of knowledge that we’ve gleaned over the years in perfecting how we sand floors, which will play a role in how long your floors will last. Even something as seemingly trivial as the material and grit of the sand paper used can impact the final product. Knowing the paper grit and sanding sequence to use will make a difference in how well your floor will perform. Throughout our experience we have developed our craft and sanding technique that leaves the floor with a closed grain. This allows the finish to sit on top of the wood and ultimately leaves a better build of finish which means more protection for your floor.


What to look for in a contractor for your refinishing job

If you are looking to have your wood floors refinished in Madison, WI how do you know that they know what they are doing? There are a few things to look at when determining the right company to hire.


Certifications don’t always mean that you are getting the best possible floor. What it can mean, is that the company you are thinking to hire has taken the time to educate themselves and their employees on improving their skills and new ways to refinish your wood floors. There are a couple of different certifications that are offered not only by the NWFA but also by some manufacturers on how to properly sand, stain, and finish hardwood flooring. A lot of times by attending some of these classes you gain valuable information on new products that are out there.

With some certifications like the NWFA Sand and Finish certification they require that you get a certain number of  CEU credits in order to keep up the certification.

Before and After Photos

A good flooring contractor should show you some before and after photos of past work that they’ve done. This will give you an idea, not only of what your floor can look like, but also the different species and looks they are able to create for you. After all, this is a pretty big home improvement project!

Online reviews

Online reviews are similar to a referral from a neighbor. So many times in this technical savvy world we live in, we don’t always talk to our neighbors a lot just due to the fact that we live busy lives and our paths don’t intersect. Checking out what past clients have to say about flooring contractors and the reviews they’ve received online, like Google, Houzz and Facebook can play a part in giving you a snapshot of of how great a job they do and how highly recommend they are as a company.


We hope that these answered some of your questions that you may have about getting your hardwood floors refinished. Whether you are downtown Madison or around the UW Madison area, there are always floors that need to be transformed! If you ever have any questions feel free to contact us or comment below.

It’s 2019, so what’s the big flooring trend? High quality hardwood of course. And from an interior design standpoint, they are as timeless and trendy as ever. If you’re looking to add value to your home, make an environmentally friendly flooring decision or create a warm environment, hardwood flooring might be the best option out there.

Want to know more about why, click here! 

Here are some of the hottest hardwood trends you can expect in 2019

#1. Let’s get wide!


Over the past ten or so years, people are getting wide and funky with their hardwood. Wide hardwood width trends include planks up to 7 inches wide. Yep, you heard that right, 7 inches wide. And honestly, the outcome looks pretty darn trendy. 

And guess what? It’s making a big comeback this year! These wide planks make your space appear and feel more spacious so if you’re wanting to make a space look bigger, wide is the way.               




#2. Not into wide, what about mixed width wood floors?

Looking to make a unique statement with your floors? Well, mixed width wood is a great way to do that. 

Talk about a conversation starter?

I’m not sure about you, but I haven’t seen these floors in a lot of people’s homes, but they are starting to really make their mark. 

And another really neat thing about mixed width?

It was originally created to utilize all the cuts of the entire tree in the most efficient way so there is less waste. Plus you get an authentic and natural feel with the added benefit of being environmentally conscious. 

Sounds like a great way to go to me! 

#3. A new day for GREY! 

Grey refinishing gives your hardwood a fresh, clean and modern take on traditional hardwood. 

Grey may be one of the hottest trending hardwood colors right now. However, it’s not the easiest to create. So make sure you take the time and research flooring professionals who specialize in this. Click here, for an article to guide you the right direction.  








#4. White Wash more than your denim

 White washing is back in! You see this trend everywhere from your jeans to your floors. Taking it back to the 80’s–  with some upgrades. This trend is extreme to some, but for those looking for something different or that “beachy” vibe, white wash is a great option. It’s also versatile and can look classy, but also edgy at the same time. For more white wash inspiration check these out!







#5. Environmentally conscious decisions are trending! 


There are a lot of options when it comes to environmentally conscious flooring. Sealing or finishing your hardwood floors with something like polyurethanes is a quickly evolving trend of using natural oils, and it gives you all the environmentally friendly options you could want. 

For example oils such as soy, sunflower, hemp or safflower oil combined with resin waxes such as bees or carnuba wax can have a positive environmental effect, making your floors more durable with a duller finish, while leaving the texture and color untainted. Plus they look fab. For more on oil finishes check this out! 


#6. Wire brushing – the modern distressed look.

 Wire brushing is a modern technique that is just what it sounds like. A wire brush will be brushed over the wood which enhances its natural character and exposing the growth rings, making it easy to conceal damage throughout the life of the floor. Pretty cool, huh?

While the old school style of distressed wood was a bit rougher – bumpy with lots of grooves. Wire brushing leaves a smoother finish while maintaining some of that oh-so-wanted texture. 

Why wire brushing? Well besides its unique look, it also brushes away any soft wood, leaving behind only the hardest wood. So you can expect durable and trendy, European-style flooring for years to come.


#7. Finish on site


On-site prefinishing is proving to be the popular preference these days. It gives a cleaner more seamless look compared to the pre-finished floors which can often leave behind drips, streaks, and stripes from the wood stain. 

And no one has time for that. 

Factory finished hardwoods often leave behind less than desirable imperfections. Keep this in mind when browsing options. You may not be able to note the difference when holding a single plank in your hand, however it will be obvious once the hardwood is laid across your floor. 







#8. Matte and Satin finish for a natural look 

Glimmer and gloss are out while satin and matte finishes are trending. These finishes are both in fashion and functional. They are also easier to clean and look newer longer, as opposed to a semi-gloss or glossy finish which doesn’t stand a chance against dust and scratches.

But for some, matte floors can look a little too dull. 

But not to worry because a satin finish will give you that perfect balance of matte and semi-gloss. 

Feel free to drool over the below picture of stunning Walnut hardwood with no stain and a satin finish!







#9. Contrast is trending – Dark & Light 

On one side of the spectrum, dark wood floors are trending for esthetic reasons.Hardwood floor stain color trends have been going darker and darker over the years. But…We are also seeing a rise in light flooring as well. The stark contrast of light, almost white, hardwood is really upping its game for its functional benefit of being easier to keep clean and maintain. So will you join the dark side or the light side? Both will look sharp! Your choice. 







#10. Choose floors that last a lifetime 

Solid hardwood is trending on the 2019 flooring scene. Not only is it the popular choice, but it’s also a smart one. While there are cheaper alternative choices, none of them offer the lasting durability of 100+ years that solid hardwood does. 

Who doesn’t want floors that will last a lifetime?         

And another benefit of going with solid hardwood is that they allow for you to sand refinish and make color changes as much you desire. Seeing that these floors will likely be with you for a long time, you might want to make some changes as your style and trends change. And with solid hardwood that’s never an issue. They make it possible to shift with the times and cater to your preferences. 

Durable, long-lasting and always customizable? Sounds like a winner to me. 






 11. Keep it simple, stay on trend. 

Current design trends in hardwood floors offer a simple aesthetic. Sticking to same size planks all laid in the same direction versus pattern lays or multi-sized cuts. Clean and sleek is the intention behind this current trend in hardwood. 

Simpler floors allow for an aesthetically cleaner and less distracted space, allowing you to get more creative with the rest of your decor. 

Funky floor patterns are fun but can also be distracting and even make a room look and feel cluttered. Perhaps it is best to leave the funk for your throw pillows and curtains, as those are a bit easier to change. 









12. White Oak is in for hardwood floor trends 2019

So just a quick note here, White Oak is actually a little bit darker with more brown and yellow undertones, while Red Oak is a little lighter with more pink undertones. 

But either way, it seems more consumers are preferring the refined and more modern look of White Oak over the former popular option of Red Oak. And for good reason. Not only does it look stellar but White Oak is more water resistant. YAY! No need to worry about spills. 

Also, going with White Oak also allows for a wider spectrum of staining options. Greys and white washes will take quite well to White Oak. 

Check out this beautiful light-washed White Oak floor. 

 And White Oak is a 1360 on the Janka hardness scale versus Red Oak being a 1290, which makes it a bit more resilient when it comes to wear, dings or dents.


#13. Hardwood everywhere, every room – that is what’s trending in hardwood flooring!

Over the past ten or so years the use of hardwood has spilled over all areas of the house. And this is trending because, well, it’s stylish and looks chic! 

Long gone are the days of tile and other common flooring options. 

Plus hardwood is durable, cost-effective and will open up your space. Why would you not want that in every room of your home?  So you want hardwood in every space in your home?No problem! Hardwood in hallways is also trending. Allowing the hardwood to spill into the hallway as well as other rooms creates a much sought-after uniform feel for your flooring, as well as making upkeep seamless and faster. 


Think about it…Less time plus easy cleaning! No need to have a closet full of different cleaning gadgets and products. Having hardwood floors throughout your house makes it a one-and-done process.









#14. High Variation Wood Floors

One of my favorite trends of 2019….

I give you high variation hardwood. As you can see, it’s stunning but also unique. 

The trend comes from wanting a high variation in color like we see in nature. In nature, no two pieces of wood look the same, so now you can replicate that natural variation with your floors. 

But the really cool part? There are different types of high variation floors. 

While most high variation hardwood stick with similar color palettes, some are now starting to mix different colors and hues together. 

I personally love the beautiful photo below of high variation floors with a mix of light and grey color wood. 

It gives you a modem, yet rustic look. 

So if you are looking for something a little different, then check into high variation. They are beautiful and versatile– the perfect combo. 









#15 So what’s the latest trend in hardwood floors? – The educated consumer! 

Which cut is best, or what grade do I want?

Nowadays with the wealth of information available online, consumers know that want and how to ask for it. Back in the day, most people didn’t know how to research and make informed decisions about hardwood floors without going into a store to talk to someone. 

So what’s trendy now? 

Doing your research and educating yourself, while consulting your local hardwood flooring guru.

Check out the photo below to learn about different cuts of hardwood and click here to learn more about different grades of hardwood. 

Now that you are in the know with the hottest hardwood flooring trends of 2019. You are ready to make decisions for every room. Taking the warmth of hardwood from your kitchen, through the hallway, into the living room and in any or every area of your house. Open it up with wider planks, get funky with white wash, or  keep it clean with lighter stains. 




Your options are endless – happy flooring! 



I don’t know if you’re like me, but when it comes to hiring someone to have work done on my house, I do a lot of research to see  if I can answer some of my own questions before having them start the project. Having your engineered or solid hardwood floors refinished can be quite the undertaking. We want to help you make this process a little easier by answering some of your questions that we’ve heard over the last 10 years. Here are our top 11 questions answered about having your hardwood floors refinished!

What does it cost to have my floors refinished?

Having your floors refinished is time consuming. No matter if it’s a couple hundred feet or a few thousand. It requires the same amount of  equipment. You also can’t speed up dry times. With taking that all into place we start out at a minimum of $1,600 and go up from there based on the size of the job. To find out more about the cost you can read more here.

How long does the average refinish take?

Our average refinish takes 3-5 days from start to finish. A lot of this depends on what type of wood, condition of the floor, layout of the house, and whether the floor is getting stained. All of these factors play into the estimated time it takes to complete your job.

Will I have to leave my house during the refinishing process?

During the hardwood refinishing process you don’t have to leave your house. We work with you to let you know of times when you may not be able to walk on the floors (generally only a couple of hours). However, once the final coat is applied, in most cases you’ll need to wait overnight before you can walk on the floors. After the final coat has dried, you will be able to walk on the floor, but only with socks for a couple of days, as the floor is still curing. The alternative would be to choose our UV finish which is fully cured right away via our machine that uses UV light to cure the finish. This allows you to move furniture back into your space and walk on the floor after the curing process.

How dusty will my house be from having my floors refinished?

You’ll barely know that we were there refinishing your floors. We have invested in some of the best dust-containment equipment around. Take a look at this video to see how little airborne dust there is.   

Will my house smell from having my floors refinished?

  Generally the smell is very minimal as we try to use low VOC products (Volatile Organic Compounds). Typically speaking, the higher the level of VOC’s in a product, the more odors you will have. While we use low VOC products whenever possible, some of the stains we use do have a bit of a smell to them. However, once the stains have dried the smell from them starts to go away.

What colors can you make my wood floors?

The sky’s the limit when it comes to what color you want your wood floors to be. From bleaching a floor to remove color pigments, to using reactive stains to create a unique grey color, there are so many choices it can make your head spin! Not to worry, during our consult with clients we help them look at their floors as a part of the whole and not a separate entity. We can help you choose the right color for your home that will help tie together your new floor with your current decor.



What finish is best for my hardwood floors?

Choosing the right type and quality of hardwood floor finishes can be kinda tricky. Let’s go through a few things to help make the choices of finish a little clearer. One thing that always comes up is, “what is the most durable finish?”. Durability of finishes can vary so much and depend on different things. However, the biggest single factor in the durability and longevity of your finish is how well you maintain your floors. 

Water-Based Polyurethane Finishes

We offer a few different water based polyurethane finishes with low VOC (volatile organic compounds) along with hard-wax finishes. These finishes range from a single component finish all the way up to on-site UV cured finish. These coatings protect from above creating a film over top of the wood.  


Hardwax Oil Finish

Hardwax oil finishes are a little different in how they protect the floor. The oil not only soaks into the grain of the wood and protects within, it also protects from above by molecular bonding to the fibers of the wood. Hardwax oil finishes also typically tend to have a more matte look .


Which of these finishes is best for you?

There are many factors in choosing the right finish for your floors, but both will perform well. Selecting the proper finish really depends on what your expectations are for the floor and how much maintenance you are willing to do.

Do I have to move my appliances?

A lot of times it is best to move your stove and refrigerator when you are having your hardwood floors refinished. This allows us to refinish the entire floor, so if you ever change out your appliances to newer ones you won’t have to worry that its not the same size and that there will be an ugly spot that isn’t covered by the slightly smaller appliance.


Do I have to remove my baseboards when I get my floors refinished?

This is a very common misconception people have. They think that the machines wouldn’t be able to get up close to the base boards, and that there would be flooring that was unfinished. The machine we use to remove the old finish around the room where our belt sanding machine can’t go is called an edger. The edger gets nice and close to the base without damaging it so you don’t have to remove the base. The only time we recommend removing the base is if the floor is cupped and the base isn’t sitting flat on the floor, or the wood has been sanded a few times and there is a build up of wood showing under the base.  



How long after my wood floors are refinished can I move furniture back?

Typically, about two days after the final coat of finish is applied the floor is about 80-90% cured and you can move your furniture back on your wood floors. Now, there are a few a few exceptions to this. If you go with UV cured finish, you don’t have to wait to move furniture or rugs back on the floor. The reason for this is that the UV machine instantly cures the finish and it’s as hard as it’s going to get. Another exception is Hardwax Oil. With this type of finish you only need to wait 24-36 hrs after the oil is applied to move furniture back on. We suggest running your whole house fan on your furnace to help with the curing process of both the hardwax oil and the water based finishes.  



When Can I Put Rugs Back On My Wood Floors?

Putting rugs back onto your newly refinished hardwood floors depends on what type of finish was applied. Lets say it was an oil based polyurethane that was applied to your floor, because it takes almost a month for the oil based poly to cure you need to wait a minimum of 2 weeks before putting your rugs back down. With hardwax oils and water based finishes you need to wait 1 week, but with UV finish there is no waiting period before placing your rugs back in place.

red rug on wood floor



We hope we were able to answer any questions you may have regarding your floor refinishing project. If you’d like to see more refinishing jobs we’ve done take a look at these 5 amazing transformations! 

We received a call from some clients in Appleton who were looking to have hardwood flooring installed in their home. They were hoping to have Brazilian Tigerwood installed as their flooring choice, so we set up a consultation to discuss exactly what they were looking for, as well as get an idea of the space that it would be installed in.  


The Consult

During our consultation process with the clients, our first step was to listen to the client to find out what their dream is and what they are looking for in a finished product. Often times, because clients are unaware of all of the possibilities with hardwood, we display previous jobs we have done, in addition to the various species of hardwood that are available and color options. The other part of the consult is identifying any external factors that might affect how the final product performs. A few examples of external factors would be moisture content in the house, number of people in the household, and whether or not there are pets. All of these things can play a role in how the hardwood performs, and based on our findings, we may make suggestions to the client so that they get the best use out of their investment and are able to protect it for years to come.


The Decision

After we had spoken with the client during the consult, we found out that the reason they loved Brazilian Tigerwood was due to its unique grain patterns. However, there was one slight problem…the natural red pigmentation of Brazilian Tigerwood clashed with their current decor. Now, had this been a refinish job where they just didn’t like the red tone of the wood, a possible option would have been to bleach the floor like we did in a previous project in Green Bay,WI. However, since this was a new install, it was much more cost and labor effective to select a different species of hardwood. The client needed a wood that would hold up well to the couple of dogs that they had, while still having a unique grain pattern and the ability to stain the floor to match their decor. After taking all of these things into consideration, and showing the clients pictures of previous jobs, they decided to go with hickory as the wood species for their floors. Hickory wood flooring is a hard, dense wood that I have found to perform well with dogs. It also has more of the rustic feel and unique grain patterns which is what they were looking for. We then set a date for the project, and got ready to install another beautiful hickory floor.


The Process

The first part of the hardwood installation process is to bring the wood inside of the client’s home so that it can acclimate to the temperature and moisture content. After this, we prepped the subfloor, which you can read more about here.

liquid moisture barrier to subfloor

Applying a moisture barrier to the subfloor

Subfloor prep is essential as it creates the foundation for the install. After the hickory flooring had been installed, it was time to start the sanding process to get the floor ready for staining.


Now hickory has a is a much denser wood than oak, and has a tight grain pattern and structure. Because of this, when we  stain hickory it requires a lot of detailed sanding, especially when staining, to make sure that there are no scratches in the wood from the main sanding of the floor. After the detail sanding was completed, we then applied stain to the floor a color that the clients had selected that complimented the wall color, trim, and decor. One of the reasons to apply a wood stain to the floor is to cut down on the color variations of the hickory.



The Finishing Touch

After the staining process was complete, we applied the first coat of finish to the floor. Once the finish had dried, we re-installed the base board and added base shoe as well to cover the gap between the flooring and the wall which we needed to

finish applied on hickory floor

Freshly applied finish

leave so that the floor could expand during the warmer more humid months. After the baseboard and base shoe had been installed, we buffed the floor down to smooth out any raised grain, and then applied the final coat of commercial finish.






With the curing process completed, the clients were able to move their furniture back in place and start enjoying their new hickory floor. Our clients agreed to let us come back and take some photos of the finished project, so we had Rachel from Elegant Exposures come in and take some awesome photos of this job.


5″ stained hickory flooring


Love how the wood floors make the space cozy

Here is what our clients had to say about the job we did for them:

clients online review of signature custom flooring

If you love these hickory hardwood floors, or want to know how we could transform your space by installing hardwood flooring,  contact us.


What is Rubio Monocoat?

Rubio Monocoat is a hardwax oil that contains a unique blend of natural plant oils that molecularly bonds to the wood fibers and protects the hardwood. This not only protects the inside of the wood, but it also remains on top of the wood to add a second layer of protection. This is main difference with hardwax oils and penetrating oils. Penetrating oils only protect from within but don’t sit on top of the hardwood. However, with Rubio’s technologies it creates a dual protection for the wood flooring.


Creating a Unique Look

Having the ability to create something unique that will compliment your style and decor is always an added benefit. This is one of the main reasons that we love using Rubio Monocoat. The ability to mix and match different colors or layer them to create a field of depth is unique to this product. This allows us to color match or create a custom color regardless of the species of wood. The following projects in Neenah, WI were all custom color projects that we were able to create to match the client’s desired look.


Rubio Monocoat Refinishes in Neenah

Not only do we do refinishes in Neenah but all of the Fox Valley. Today we are going to show you 3 hardwood floor refinishers in Neenah. These floors were all black walnut, which is one of my favorite wood species, as it has such a unique and beautiful grain pattern. These three refinishes where all unique, not only in color, but also included the layout, pattern of the wood and how it was laid out.


Intriguing Brown Grey Walnut   


This walnut floor was previously coated with a film finish, and while it looked good to most people, we knew that we could make this black walnut floor stand out. The current finish on the floor was hiding its beauty instead of putting it on display. We knew that this floor was in need of Rubio Monocoat to display its full potential, so we started prepping the floor to be refinished. As we started sanding the floor to remove the old finish, we noticed that the floor had suffered from cupping due to the higher humidity in the house. This particular house was a lakefront property, which added to the challenge of maintaining proper humidity to keep the floor in its best shape, but we will cover this in another article. With a little bit of extra work, we were able to get the floor smooth and flat. We then recoated the floor with Rubio Monocoat and revealed the amazing floor that we knew was there all along.

Hardwood Flooring Company in WI

Cool grey brown color on Black Walnut floor







New Kitchen with Warm Brown Tones

This project was a really fun one to work on. We got to see how the space was transformed from multiple rooms into one beautiful open space. After the remodeler had removed all the walls in the kitchen, re-drywalled, and painted the space, it was time for us to install the walnut flooring. To read more about the process of this cool project read more here . Once we had finished installing the floor the remodelers came back and finished installing all the cabinets and other things. When we refinish a floor in a home remodel, we like the hardwood floor refinishing part to be one of the last things to be completed. The reason for this, is that while other people are working in your home, such as contractors, painters etc, there is a good chance that your floors could get scratched or dented in the process. If we refinish the floors last, we are able to take out any minor imperfections that may have been caused by the others working on your remodel project. With this particular project, we refinished the floor, and then applied a warm brown Rubio Monocoat color to the floor. The final product was a warm inviting color that enriched the grain tone and overall look of the floor. having to work in your house and on your floors there’s chances of things happening to the floor.

White cabinets with tile backsplash and wood floors

Walnut floors gracing this new kitchen







Historic House with Parquet Floor  

This historic house is located in the city of Neenah,WI. It has some of the coolest rooms I’ve seen. My inner designer self was geeking out over all the architectural details that were in this space. From the fireplace with built in bookcases surrounding it, to the expansive space of the room. We knew that changing the color of the walnut floor to a more modern color along with the unique look of Rubio Monocoat would really set this grand space apart! Now there had been some movement in these floors in how they were installed over seventy years ago. Back then, they would install the floor using a tar like substance to adhere the floor to the subfloor. Along with the glue loosening up over time, foundational shifts and not keeping the temperature and humidity consistent cause the wood to move. This had caused there to be gaps in the floor, however, due to the age of the house it really just added to its character. Parquet flooring adds another level of challenge when sanding the floor because of the orientation of the wood. Each section of parquet flooring has a different orientation than the section next to it, which creates cross sanding when refinishing the floor. This requires another sanding technique to remove all cross sanding marks from each parquet section. Once we had completed the sanding process, we applied the custom color to the walnut parquet floor. You can see how each tile of parquet flooring glimmers as you look at it.

Rubio Monocoat applied Walnut floor

Glimmering walnut floor









As you can see these walnut floors really enhanced the warmth and beauty of these rooms. It is not only due to the the fact that they have walnut floors in theses spaces, but also the color choices makes a vast difference too. Not only are we capable of refinishing walnut flooring but many different wood species. To see some of the other wood species we’ve worked on check out these floors!    


Few things can ruin the appearance of your hardwood floor as easily as scuff marks. Unfortunately, these marks are common if you have furniture legs directly on your floor or allow guests to keep their shoes on when entering your home.

Left alone for too long, these marks can become more difficult to remove from your floor, so it’s best to attack the problem as early as possible.

So, how do you remove these annoying marks from your floor?

Fortunately, you don’t need to buy expensive cleaning products to get the job done without damaging your floor. Take a look at these 5 effective techniques that make use of common household items with step-by-step instructions on how to apply each one.

5 Ways to Remove Scuff Marks from Your Hardwood Floor


1. Use a sponge and water

For marks that have been on the wood floor for awhile, or are more stubborn, this method won’t work.

However, if you know that the mark on your floor is fresh, this simple technique can be used to get those annoying marks up without much effort.

Simply dip the sponge in some warm water, and gently wipe away at the mark until it’s gone.


2. Scrub them with baking soda

Baking soda has more than 50 uses. One of which, thankfully, is removing nasty marks from your floor!

This is one of the more effective methods at removing difficult marks. Here’s how to do it:

  1. Mix about 2 tablespoons of baking soda with warm water until you have a smooth (not runny) paste.
  2. Next, use a soft cloth to scrub the marks away with the paste.
  3. Finally, wipe the area with a clean, damp cloth, and then wipe it dry.

3. Erase it

Pencil erasers aren’t just great for fixing homework mistakes. For small marks that require a gentle, controlled amount of pressure that won’t damage your floor, an eraser is the perfect tool for the job.

  1. Rub the scuff marks firmly with the eraser until they come up.
  2. Sweep up the remaining eraser shavings to avoid any unwanted stains they may cause.


4. Use your tennis shoe

Yes, shoes may have caused the scuff mark, but they can also be great at removing them!

  1. Grab a shoe with a rubber sole – like a tennis shoe.
  2. Using your hand or foot, simply rub the heel of the shoe firmly against the mark in a circular, grinding motion until it’s gone.

5. Grab a tennis ball

This method is effective for the largest, toughest scuff marks. Make sure the tennis ball is clean. If you use a dirty one, it can easily scratch or stain the floor.

Essentially, you’re going to cut a hole into a tennis ball, stick it on the end of a broom handle, and use your leverage to rub away at the mark until it’s gone.

Here’s exactly how to do it:

  1. Cut a small, ¼” X into the tennis ball. To avoid cutting yourself, make sure you place it on a firm surface instead of holding it in your hand.
  2. Insert the top of a broom handle into the X.
  3. Using the end of the broom with the tennis ball on it, firmly rub away the marks.

If all else fails, try Goo Gone

If none of the above ideas are working for you due to extremely aggressive marks, you may need to seek out a product that’s specifically designed to remove these types of markings (test in an inconspicuous area first).

In my experience, the best product for this is Goo Gone. I’ve personally used this to remove difficult scuff marks from floors, walls, and even some places in my car. It works exceptionally well on almost anything and makes removing the marks very easy.



 We hope these tips helped you remove any scuff marks that you may have found on your wood floors. If you have any other questions feel free to contact us or comment below. 

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