Give your home a refreshed look and feel with a refinish.Learn More
Hardwood flooring creates a warm, welcoming environment for your home.Learn More
Some floors just need a recoating to revitalize their beauty.Learn More
We can make the new flooring blend in and leave a flawless, uniform finish.Learn More
Why choose Signature Custom Flooring
Have you been dreaming of new hardwood floors or refinishing your old ones? Maybe you have spent some time researching, looking at pictures and even posting them on Pinterest…
And now you need a flooring guru to see you through your hardwood journey.
That’s where we come in.
We’re a small, artisan hardwood flooring shop ran by our owner, Aaron. And he loves to help folks just like you make their hardwood dreams come true.
So what sets us apart?
Superior customer service
As a small business, we truly care about our customers and are willing to go above and beyond to make sure they have the best flooring experience possible.
And Aaron really prides himself on giving his customers a personalized experience and that go-the-extra-mile customer service.
What exactly does this mean?
It means that Aaron will be the one talking to you on the phone, and the one that comes out to your home to get to know you and your hardwood hopes and dreams. He’s also the guy who’s going to be making customized recommendations as to what hardwood flooring options are best for you and your space.
You see, other companies might send someone else out to do all of this for you, which means you might not get the highest-quality person in your home.
And you don’t want that for your hardwood.
After all, hardwood can be a big investment– totally worth it, though! (You can find out more about why hardwood is the way to go here.) So make sure your floors are exactly what you’ve been dreaming of. This means picking the right hardwood flooring shop to collaborate with is of the utmost importance.
You should be comfortable with your contractor and feel like they’re a good fit for you and your hardwood project.
Excellent customer service also means that you never have to feel overwhelmed during the process.
You’ve probably heard from friends and family that a flooring renovation can be a hassle.
We know this because we’ve seen it and heard it all before…
Which is why we offer the best support possible so you can rest assured that you’ll have a positive experience and one of the best hardwood flooring specialist out there helping you and working with you every step of the way.
The truth is you would be hard-pressed to find the same level of consideration, experience and customer service from other flooring companies. Especially big box stores.
When deciding on a hardwood expert, it’s important for you to look at their work and their certifications. Both will aid in choosing the perfect flooring shop for the job and will also help ensure that you’ll receive top-notch work.
We encourage you to ask questions about certifications and look at before and after photos for any retailer you are considering.
What kind of certifications should your contractor have?
Well there are different certifications so you will need to figure out which particular certifications you would like your flooring guru to have.
At Signature Custom Flooring, we offer both NWFA certified and Bona certified craftsmanship.
What’s NWFA certified craftsmanship mean?
Well it’s like a college diploma in hardwood floors. It takes years and high-quality work to gain this certification. But unlike a diploma, NWFA Certification can be taken away. So if the work doesn’t meet precise standards for quality workmanship, you won’t be able to maintain the certification.
It also requires continuing education, ensuring that your NWFA craftsman is skilled at the latest practices and is achieved by passing both written and hands-on tests.
What does A Bona Certified Craftsman offer?
Bona Certified Craftsmen get rigorous hands-on training, offers a 5-star advantage (which is like an insurance policy for your floors), and are trained to give you environmentally friendly choices as well as a dust-free (you can find out more about dust containment here) sanding options.
Certified NWFA and Bona craftsmanship mean that you can expect a great experience, stunning floors, a clean worksite, and the highest standards of craftsmanship available.
That we can promise.
Wide selection of hardwood flooring options
Are you looking for an unforgettable experience with the opportunity to make your hardwood floors into more of an art project than a home improvement one?
If yes, then we’re here for you.
This means we offer flooring possibilities that you won’t be able to find anywhere else. And we’ll give you some of the most unique, beautifully customized flooring options out there.
We can do this because we offer local hardwood choices AND the option to tailor them to look exactly like you want with different textures, finishes, and stains.
Maybe you want oak floors because they are local and you like everything about the floors, but you want them a little lighter. We can stain (or dye them) them to make them the color you want (or even add some texture for a little extra customization).
Or you already have exotic wood floors in your house and they have ambered over time due to the naturally occurring oils in the wood. But you really like the look of grey wood. Do you have to replace your floors?
We can refinish them and color them grey to get rid of the amber color and create a whole new and truly unique look, no problem.
Just because you already have hardwood floors in your house doesn’t mean that you have to keep the same color, finish or even texture.
Deep down we really see ourselves as artists. We take pride in giving you one-of-a-kind gorgeous hardwood floors. As Aaron always likes to say,
“Wood flooring is our art and your floors are our canvas.”
Imagine coming home to those beautiful custom floors you’ve been drooling over.
Get your complimentary consultation for custom floors in your house today by calling 920-279-7871
Hardwood Floor Installation
Another thing we feel that really sets us apart is the fact that Aaron personally does all of our installations himself.
It’s can be hard to find an owner of a hardwood flooring store that will be there for the initial consultation and throughout the entire process until the installation is complete.
A lot of professional hardwood flooring retailers usually work with a professional installer, but not at Signature Custom Flooring.
We have our own professional installer in the form of a do-it-all owner and artist.
And Aaron will make sure that your house and floors are properly prepped for the installation. This will ensure acclimation so your floorboards don’t cup or even worse, separate.
You can see there are serious potential risks of poor hardwood installation. But you never have to worry about that with us because we’ll make sure everything is done to the highest standard, leaving you mess and worry-free.
Just a quick, mention-worthy note here: people seem to wonder if a job is too big for a small shop.
And the answer we always tell our customers is, there’s absolutely no need to worry about this as Aaron has done jobs as big as 4,000 square feet (yep, you read that right).
So not only is there no concern with how big your project is, but you can rest assured that your floors are in great hands with Aaron.
Plus he loves a good challenge.
So if you would like a free personalized consultation, click here and find out how Aaron can turn your home into the space that will have you (and everyone else) swooning.
Ok, great! But what happens after I sign up for a consultation?
We will get back in touch with you to set up a time to come out to look at your space. We will spend 30-90 minutes meeting with you in your home, sharing wood samples and showing you our work.
We will also take humidity readings to determine the best wood for your home, and tell you our suggestions. Then we will send you a detailed proposal covering all the discussed options and plans.
How Much Does It Cost?
Pricing depends on several factors like the service you choose, the wood you select, square footage of your floors and more. To give you an accurate estimate and a range of options and customized ideas, please call or request a free consultation here or check out our blog on hardwood refinishing cost and tips.
We may not be the cheapest option, but we strive to be the absolute best.
Quality over anything else, always.
Lastly, supporting local businesses means supporting the community.
Shop local has definitely become a buzz-term lately…
You can’t go anywhere these days without hearing, “shop local”,
But really, why shop local?
Well besides it being the more economical and environmentally friendly option, it’s also a great way to support your local community and economy.
When you shop at big stores, your money is going to just that– a big store. But when you go with a local, your money is supporting a local business owner and your money also stays in the community and the economy.
And local businesses often source products from regional manufacturers and distributors, which means that customers can rest easy knowing that they are supporting the American industry and their community by shopping local.
When considering your next home improvement project, consider if you would be happier supporting a local business and receiving the personalized experience that only they can offer.
It’s not just about the economy (although that’s a great reason), but also about what kind of hardwood flooring adventure would you like to have?
Because with the right hardwood flooring shop, it will be just that– a pleasant and exciting adventure.
Still wondering if we’re the right hardwood flooring expert for you?
Take a look at some of our work.
We’ve done over hundreds (well closer to 1,000 than 100, but you get the point) of hardwood flooring project and yes, you guessed it– Aaron was the one leading the way on every. single. one.
And we’ve worked with all types of wood with a wide variety of expected outcomes, and we also get the job done with super satisfied customers.
You can check out some of our awesome reviews on Houzz here.
Your happiness and satisfaction (and stunning floors) really are our priority. So if you’re looking for handcrafted luxury flooring…
Look no further.
Now you can hop back on Pinterest and start digging out all those photos of your “perfect floors” and give us a call to get your complimentary consultation today.
We look forward to working with you to make your hardwood dreams a reality.
What is a reactive? No, we aren’t talking about how I reacted to Aaron Rodgers going out in the first game of the 2018 season. I definitely reacted to that! I was like NOOOO!!! Here we go again, another year of the backup QB play. But low and behold here comes Aaron back in the second half and leads the packers to a great come from behind victory! Sorry I got a little side tracked here. Reactives, what are they and how do they affect wood flooring? Lets dive in and talk a little more about this topic.
What is a reactive, and how does it work?
Like its name suggests, reactives need something contained in the wood to react with. These naturally occurring substances in hardwood are called tannins. An interesting fact is that tannins have been used in many different industries. Originally, tannins were extracted from hardwoods and used in the tanning process of animal hides. It is also what can give wine a bitter taste as they use oak barrels to store the wine in during the fermentation process. In the hardwood industry, a reactive is a component, that when applied to a hardwood floors, reacts with the naturally occurring tannins that are present in the wood to acheive various effects.
Do they work on all wood species?
Because tannin levels in the wood determine the change in appearance when using a reactive, not all hardwoods will respond the same way. Reactives have a profound affect on hardwoods like white oak, but have very little to no affect on woods like pine or maple. However, hardwoods that have low levels of tannins can be pretreated with tannic acid, or something as simple as earl grey tea, which have high levels of tannins, so that reactives will have a greater affect on the wood.
What are the effects of reactives on hardwood?
The effects of reactives can be quite profound, especially when applying to hardwood like white oak. Tannin levels can vary board by board so there is a large range of variability even within the same species of wood. This variability will cause some pieces of wood to change to a really dark grey and yet others won’t change much at all. Other external factors that contribute to the effects of a reactive can be the soil quality in which a particular tree was grown, and also the reactive product itself. Some manufactures have their own reactive products like Rubio Monocoat’s Smoke and Fume, which each have very distinct effects. Or, using a little chemistry, we are capable of making our own reactive, namely iron acetate, using steel wool and vinegar.
Will it work on my existing floor?
Reactives can work on your existing floors, but can be greatly affected by the type of finish and cleaners that were previously used on the floor. Some finishes can neutralize the tannins in the wood, which can cause certain areas of a floor to appear splotchy. These areas will need to be touched up with some color to make them blend in. So, the overall answer is yes it will work but there are things to consider when thinking about having it done.
As you can see having us use reactives on your floor opens up many colors possibilities and layers of colors. To learn more about color possibilities you will want to go read a blog post we did on that! Read more
Have you ever noticed how changing the color of a room can drastically change the feel and appearance of that room. As a kid I remember when my mom told me that I could paint the color the wall in my room any color I wanted. I remember how exciting that was! It’s like that when you get to change the color of hardwood floor. That is one of the beauties of hardwood flooring is that no matter how old it is you can have it refinished and change the color of it. There’s many different ways and techniques that you can do to change the color of you your hardwood floors. Unlike tile, Carpet, laminate, luxury vinyl, and other hard surfaces. Hardwood is also a renewable source and we like to utilize a lot of eco-friendly green certified products to ensure that the environment and us are safe as possible. So let’s dive into a few different color topics.
How to choose the right stain colors?
So we’re gonna go over this real briefly but one of the questions is how do you choose the right stain color for the room that you want to have refinished. So a lot of it goes into a little bit deeper than just trim paint color you have to look at the choice of the stain color or the flooring color as just a small part of the over all interior feel that you want. So when we look at helping customers choose a color for their hardwood floors. we try to get a feel for what the space is going to be once it’s fully furnished. So overall you want to take the whole space Decour paint color trim crêpe Paris accent pillows all of these different things into consideration when you’re choosing the right color for your hardwood floors.
Stain samples. There’s many different ways of choosing a stain sample and here are a few of them. Having just a sample board of hardwood with the stain color on it is one option. Looking at pictures of furnished rooms with the same species of wood is another option. Stain fans which are generally a small Venere peace with the stain color on it another option is to visit house HO stain samples. There’s many different ways of choosing stain sample and here are a few of them. Having just a sample board of hardwood with the stain color on it is one option. Looking at pictures of furnished rooms with the same species of wood is another option. Stain fans which are generally a small veneer piece with the stain color on it another option is to visit house Houzz or Pinterest for stain or color ideas. We prefer to do the stain samples directly on the species of wood in your home. We found that wow the sample boards are a good idea they’re not necessarily accurate. One depending upon the species of wood you can drastically change if the floor is aged. Let’s take for example maple flooring. Depending upon the age of the maple how much sun exposure can change what the flooring looks like overtime so this can drastically change the color of the stain that is applied.
Light floors to dark?
Yes light floors can be changed to dark this generally requires a floor to be refinished but it is not something that cannot be done.
Dark floors to light?
This is a little bit more difficult depending upon the species of all the wood and how it sanded. If the floor is water popped and let’s see it’s maple sometimes the dark can penetrate very far down into the wood floor and this can require additional sanding to remove the color especially when going light.
Stain vs Natural?
There are benefits to stand or colored hardwood compared to natural. Now if you have a rustic home like a log cabin or cabin in general a natural rustic floor can look very elegant in that space. But if you have more of a colonial or a traditional type house you probably don’t want to do something rustic because that style isn’t going to fit so you could go with a little bit less lower grade of flooring and have it stained and get a really rich lock to the floor. So to stay in or keep it natural depends upon what the space looks like and the feel.
Dying a Floor
Dying a wood floor is a process of introducing a pigment that can changes the base color of the wood. It allow us to then do stain over top. This adds another depth of color and can also make certain woods be more consistent in color. Floors that don’t accept stain very well like maple and birch. Dying the floor can get it to be much more consistent in color.
Reactives are different chemicals that get applied to the floor and react in different ways with the natural tendencies of the wood. They can cause some pretty cool and dramatic effects in wood.
Changing the original color of wood can be challenging. Even if you try dye and or stain the color, if prominent can still show through strong. Like brazilian cherry, mahogany have a very strong red tone. What the bleach does is remove the color from the wood by chemical reaction. The downside to bleaching is that it does break down the wood fibers and makes the wood not as hard.
These are just a few things to consider when adding color to your wood floors. It can change a space and make it feel more inviting modern classic contemporary all of these can be achieved just by changing the color of your flooring and this is one thing that I just absolutely love about hardwood flooring and just how even after floor that’s 100 years old it can be transformed into this beautiful floor that that just sets off an old house. Or even if it’s a 10-year-old house and the floor is a little dated or you wanna update it just changing having the floor refinishing changing the color of it whether it’s a stain dies all of these different things can just drastically make the room feel so many different ways. The sky is the limit when it comes to color with your hardwood floors!
I can only imagine that everyone at some point in their life has heard the phrase “the sky is the limit.” We often use this phrase to describe endless possibilities, whether in our career field, education, technology, or our own personal development. It is a means of motivation pushing us to dream and not be satisfied with the status quo. Just as “the sky is the limit” in our personal lives, we believe that the color palette is the limit for your hardwood floors as you design the dream space you have always wanted.
There are many different ways to achieve the color or style you are looking for in your hardwood floors. If you are having a new floor installed, the type or species of wood will affect the color of the floor and will also change the way that different stain colors appear. If you are wanting to spruce up an already existing floor, our knowledgeable craftsmen can create for you a stain sample board using the same species of wood that your current floor is made of so that you know exactly what the stain will look like on your floor. And did I mention that our craftsmen also do custom mixes of stains increasing your stain and color options exponentially, helping to create that space you have always dreamed of.
If you are ready to explore all of the different options that we offer, we would be thrilled to join you in making your floor as unique as your signature. And remember, always keep dreaming, after all, the color palette might not be the limit, but rather the beginning of something extraordinary.
“Aaron from Signature Custom Flooring did a breath taking job on putting Ash hardwood floors in our kitchen and dining room and 2 hallways. We would highly recommend Aaron for any project one would have concerning hardwood flooring. He is truly Professional! What an amazing man to work with. We are overwhelmingly pleased! Thanks Signature Custom Flooring for a job well done!”
– Anna Stratton, Hartford
“After seeing the bad shape my floors were in I was doubtful they would ever look “amazing”, but Signature Custom Flooring did a fantastic job!!! I would absolutely recommend hiring Aaron. I’ll for sure recommend him to anyone that needs their floors done.”
– Robert Orde, Green Bay
“Aaron did a beautiful job on our floors. After 15 years, they were in need of refinishing. Aaron restored the original beauty of the maple floors and suggested a water-based finish instead of the oil-based. No more gold floors!!! We also appreciate that there was virtually no dust to clean up. Great job Aaron. Thank you for making our floors beautiful again.”
– Lisa Paul, Oshkosh
“Aaron is an incredibly hard worker with incredible expertise on hardwood flooring. I had NO idea the amount of information out there on species of wood, finishes, etc. and Aaron was so helpful in explaining it all and making sure we got the floor we really had cooked up in our imagination. We could not be happier! The price was great, the service was fantastic and we got exactly what we wanted. I would recommend Aaron to anyone!”
– Nicole Waltemath, Oshkosh
Learn how to maintain and protect your hardwood floor, as well as how often it should be refinished.