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Wood Floor & Stair Refinishing

Give your home a refreshed look and feel with a refinish.

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New Wood Floor Installation

Hardwood flooring creates a warm, welcoming environment for your home.

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Hardwood Floor Recoating

Some floors just need a recoating to revitalize their beauty.

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Hardwood Floor Repairs

We can make the new flooring blend in and leave a flawless, uniform finish.

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Wood Floor & Stair Refinishing
New Wood Floor Installation
Hardwood Floor Recoating
Hardwood Floor Repairs

I don’t know if you’re like me, but when it comes to hiring someone to have work done on my house, I do a lot of research to see  if I can answer some of my own questions before having them start the project. Having your engineered or solid hardwood floors refinished can be quite the undertaking. We want to help you make this process a little easier by answering some of your questions that we’ve heard over the last 10 years. Here are our top 11 questions answered about having your hardwood floors refinished!

What does it cost to have my floors refinished?

Having your floors refinished is time consuming. No matter if it’s a couple hundred feet or a few thousand. It requires the same amount of  equipment. You also can’t speed up dry times. With taking that all into place we start out at a minimum of $1,600 and go up from there based on the size of the job. To find out more about the cost you can read more here.

How long does the average refinish take?

Our average refinish takes 3-5 days from start to finish. A lot of this depends on what type of wood, condition of the floor, layout of the house, and whether the floor is getting stained. All of these factors play into the estimated time it takes to complete your job.

Will I have to leave my house during the refinishing process?

During the hardwood refinishing process you don’t have to leave your house. We work with you to let you know of times when you may not be able to walk on the floors (generally only a couple of hours). However, once the final coat is applied, in most cases you’ll need to wait overnight before you can walk on the floors. After the final coat has dried, you will be able to walk on the floor, but only with socks for a couple of days, as the floor is still curing. The alternative would be to choose our UV finish which is fully cured right away via our machine that uses UV light to cure the finish. This allows you to move furniture back into your space and walk on the floor after the curing process.

How dusty will my house be from having my floors refinished?

You’ll barely know that we were there refinishing your floors. We have invested in some of the best dust-containment equipment around. Take a look at this video to see how little airborne dust there is.   

Will my house smell from having my floors refinished?

  Generally the smell is very minimal as we try to use low VOC products (Volatile Organic Compounds). Typically speaking, the higher the level of VOC’s in a product, the more odors you will have. While we use low VOC products whenever possible, some of the stains we use do have a bit of a smell to them. However, once the stains have dried the smell from them starts to go away.

What colors can you make my wood floors?

The sky’s the limit when it comes to what color you want your wood floors to be. From bleaching a floor to remove color pigments, to using reactive stains to create a unique grey color, there are so many choices it can make your head spin! Not to worry, during our consult with clients we help them look at their floors as a part of the whole and not a separate entity. We can help you choose the right color for your home that will help tie together your new floor with your current decor.



What finish is best for my hardwood floors?

Choosing the right type and quality of hardwood floor finishes can be kinda tricky. Let’s go through a few things to help make the choices of finish a little clearer. One thing that always comes up is, “what is the most durable finish?”. Durability of finishes can vary so much and depend on different things. However, the biggest single factor in the durability and longevity of your finish is how well you maintain your floors. 

Water-Based Polyurethane Finishes

We offer a few different water based polyurethane finishes with low VOC (volatile organic compounds) along with hard-wax finishes. These finishes range from a single component finish all the way up to on-site UV cured finish. These coatings protect from above creating a film over top of the wood.  


Hardwax Oil Finish

Hardwax oil finishes are a little different in how they protect the floor. The oil not only soaks into the grain of the wood and protects within, it also protects from above by molecular bonding to the fibers of the wood. Hardwax oil finishes also typically tend to have a more matte look .


Which of these finishes is best for you?

There are many factors in choosing the right finish for your floors, but both will perform well. Selecting the proper finish really depends on what your expectations are for the floor and how much maintenance you are willing to do.

Do I have to move my appliances?

A lot of times it is best to move your stove and refrigerator when you are having your hardwood floors refinished. This allows us to refinish the entire floor, so if you ever change out your appliances to newer ones you won’t have to worry that its not the same size and that there will be an ugly spot that isn’t covered by the slightly smaller appliance.


Do I have to remove my baseboards when I get my floors refinished?

This is a very common misconception people have. They think that the machines wouldn’t be able to get up close to the base boards, and that there would be flooring that was unfinished. The machine we use to remove the old finish around the room where our belt sanding machine can’t go is called an edger. The edger gets nice and close to the base without damaging it so you don’t have to remove the base. The only time we recommend removing the base is if the floor is cupped and the base isn’t sitting flat on the floor, or the wood has been sanded a few times and there is a build up of wood showing under the base.  



How long after my wood floors are refinished can I move furniture back?

Typically, about two days after the final coat of finish is applied the floor is about 80-90% cured and you can move your furniture back on your wood floors. Now, there are a few a few exceptions to this. If you go with UV cured finish, you don’t have to wait to move furniture or rugs back on the floor. The reason for this is that the UV machine instantly cures the finish and it’s as hard as it’s going to get. Another exception is Hardwax Oil. With this type of finish you only need to wait 24-36 hrs after the oil is applied to move furniture back on. We suggest running your whole house fan on your furnace to help with the curing process of both the hardwax oil and the water based finishes.  



When Can I Put Rugs Back On My Wood Floors?

Putting rugs back onto your newly refinished hardwood floors depends on what type of finish was applied. Lets say it was an oil based polyurethane that was applied to your floor, because it takes almost a month for the oil based poly to cure you need to wait a minimum of 2 weeks before putting your rugs back down. With hardwax oils and water based finishes you need to wait 1 week, but with UV finish there is no waiting period before placing your rugs back in place.

red rug on wood floor



We hope we were able to answer any questions you may have regarding your floor refinishing project. If you’d like to see more refinishing jobs we’ve done take a look at these 5 amazing transformations! 


Think about it, flooring is important. It is what you will walk on, clean, and dance across for years to come. It’s one of the first impressions of your home. If you are on the journey of deciding what kind of options would be the best for your space, I’m sure you have already noticed there is a world of options. Feeling a little overwhelmed by it all? Those feelings are totally justifiable. However, none of the options are quite as versatile or stand the test of time like real wood floors. 

After some serious cyber legwork, we have gathered all the information you need to know about everything hardwood. 

And we know researching is daunting and can be overwhelming, which is why we have put together our comprehensive guide to hardwood flooring. 

So here are the top 10 reasons why real hardwood is the way to go!



Green earth with plant wrapping around it

Being eco friendly to the earth is important

 Environmentally speaking, hardwood is your best option. The minimal usage of raw materials, natural resources, and energy used in the production of hardwood makes it one of the most earth-friendly options. Hardwood is also a natural insulator which helps you save on your electric bill. An environmentally conscious act plus saving money? YES, please!




  2.  Longevity of a Real Wood Floor

“Floors like this are built to last!” Now that’s something you want to hear when making your flooring investment. Built to last is exactly what you will get when you go with real hardwood flooring for your space. Classic hardwood is so durable that it’s most likely to last longer than you will live, as some can last for up to hundreds of years. What about those that don’t last for 100’s of years? Well depending on the thickness and kind of wood, they can last for 20-80 years, giving you decades of warm, beautiful floors. That being said, accidents happen. And if they do, it’s good to know that hardwood floors are quite resilient and the repairs are usually easy and manageable. To keep your floors in mint condition for as long as possible, it is recommended to do a “maintenance coat” every five to seven years (in some cases it may be sooner). This will keep you from having to sand them or mess with them more often than you need to. 

Here are some great tips on how to protect your hardwood flooring.


3. The Strength and Durability of Hardwood Floors

Dancing on wood floors elegantly

Durability of hardwood flooring

Let’s face it, we all can’t be as delicate as a flower or move as gracefully as a ballerina. But not to worry because this isn’t an issue when you have quality wood flooring. These floors can handle your heavy footed steps, your kid’s stomping tantrums and the, not-so-carefully moved furniture when you get into rearranging mode. Other floors do not have the same high-density level of hardwoods. This naturally durable material allows you to rid yourself of worrying about dings and dents. Some of the hardest wood flooring options include: Hickory, Brazilian, and Kempas wood. Check this out for more on different kind of wood and hardness ratings. 






4.  Keep it clean! Go with hardwood for easy maintenance. 

With hardwood floors, keeping it clean is a breeze. The last thing you want is complicated and laborious chores added to your to-do list. And these days there’s a whole world of mops and cleaning products out there to keep your wood floors in tip-top shape. To keep your hardwood floors clean all you need is a daily sweep to get all the dirt and grit off, and then a deep cleaning with a good wood cleaner every week or so. Or perhaps you are more of a vacuum person, in which case check out these options. Just be prepared for unforeseen messes and spills that you may have to clean up more often. 

Also, maintenance for hardwood is pretty simple as well.  Over time the floors may begin to look a bit dulled out. But not to worry. It’s nothing a fresh coat of wood floor finish can’t fix. Easy peasy! 


 5.  Hardwood Flooring is Stylish and Versatile 

Choosing styles can be challenging

Different styles and selections

Hardwood flooring can be classic, but they are also stylish and versatile. And there are so many options out there for you to express yourself through the many styles and options of flooring. I say “many styles”, but really that is an understatement. There are literally hundreds of options to choose from whether you are putting in fresh floors, or refinishing old ones. And now there are more color options than ever before. You can completely change the style of your home just by slapping a new stain on old floors for an affordable facelift to any room in the house. Colors aside, there are a slew of options when it comes to types of wood, densities, and cuts as well. There are even options for the eco-conscious consumer with the ability to use reclaimed hardwood. Pretty cool, huh? There are so many options to choose from. 


6.  Hardwood Flooring is Classic and Ageless

You know that warm, homey feeling you get when you walk into a space with hardwood flooring? Yeah, that feeling does not expire. Imagine beautiful hardwood flooring with a nice rug right in front of the fireplace. How much more cozy can you get? 

Plus hardwood floors add a notable and classic feel to any home or space. You just don’t get the same level of class and longevity with carpet, laminate flooring, vinyl planks or other flooring options. Think about it, carpet that has been worn out and needs to be torn up, or vinyl flooring that has been dented and battered and needs to be replaced. Dings and dents in hardwood flooring tend to simply add a welcoming and homey feel. However, if that isn’t your style, those blemishes can be sanded and refinished time and time again. No need to tear up a carpet or install a whole new floor. Check out this beautiful classic home and see for yourself the timeless appeal of hardwood floors. 


 7. Hardwood is here to stay

Hardwood never goes out of style. But do you know what kind of flooring did? Almost every other kind! Let’s get real, that shag carpeting was groovy, but it’s time passed.

Old style carpeting goes out of style

This used to be in style

Hardwood flooring became an option in 1885 with the invention of the side matcher. But it has been a flooring staple since the early 1900s when it first became popular. So I think it is safe to say that hardwood floors are not just a fad, but they are here to stay. Click here, to see the styles that are trending now in the world of hardwood. 




 8. You will never be bored with your flooring again

It’s not tile, it’s better! Unlike other kinds of flooring, hardwood floors do not have to be a one and done scenario. You can lay down fresh floors, take them for a spin for a couple years and then start over on a blank canvas by sanding the floors down. This allows you to start fresh, redesign and customize as often as you want. And now there are infinite color palette options, meaning you can have a whole new floor without having to pull up or reinstall anything. It’s one of the easiest and most affordable ways to get the look of a new flooring– without actually having to get new flooring. 


9. Hardwood Flooring is a Practical Investment

Hardwood flooring is a great choice for more than these reasons. According to the (NWFA), the National Wood Flooring Association, U.S. real estate agents agree that hardwood floors are the way to go. Stating that 99% of agents say a home with hardwood floors is easier to sell.

As a Realtor, I love wood floors! Especially refinished old or reclaimed hardwood. In my opinion, there is no other flooring choice more beautiful. Hardwood floors not only add a touch of elegance to your home, but a great deal of warmth and character. They also add value to your home. It is a great investment and can actually become a strong resale argument, exceeding the initial installation cost of the floors. It also enables a faster sale and brings higher prices at the time of resale. When it comes time for you to sell your home, buyers will pay more for a house with hardwood. Many home buyers don’t want somebody else’s carpet. They see used carpet as a petri dish that is going to provoke their allergy symptoms or have bad smells associated with pets. Most buyers would plan on replacing carpets, which is why they will pay more for a house that already has hardwood floors. Because it’s a feature sought out, wood flooring may even help sell your house faster. Also, one of the primary benefits of wood flooring is its versatility to adapt to almost every interior design theme in your home. No matter how often you are inspired to change the decor, the floors will always look great and fit your desired theme. It’s hard to go wrong with this flooring choice.

 –Daniel Wessel Coldwell Banker
“Most of the buyers I work with in today’s market are looking to see if there are wood floors under carpets in older homes and are willing to pay more for a home that has wood floors, unless they’re in poor condition.  My advice to Seller’s when listing, regardless of the age of their home, is that in order to maximize their net proceeds on a sale, they have to tackle buyer objections and provide the WOW factor up front.  You only get one chance at making a first impression, so offering flooring allowances or putting your home on the market without addressing wood floors needing a little love will most certainly mean several thousand dollars less in your pocket at closing.  The return on investment for this type of updating prior to listing is one of the highest for sellers.  Refinished or replacing worn carpet with new hardwoods is as profitable in the end as replacing appliances, refreshing rooms with paint, and tweaking kitchens and bathrooms with some modern updates.” – Lora Bladow, REALTOR®, RE/MAX Excel

 Also, one of the primary benefits of wood flooring is its versatility to adapt to almost every interior design theme in your home. No matter how often you are inspired to change the decor, the floors will always look great and fit your desired theme. It’s hard to go wrong with this flooring choice.

But if you are looking for your forever home, hardwood is still a great investment. Inevitably your floors will need to be serviced. But repairs aren’t really an option with flooring such as carpet, laminate, linoleum, tile or vinyl. They will usually need to be ripped up and more often than not, end up in the trash. But you can fix hardwood floors quite easily with some minor repairs and stain, making hardwood a much more sustainable and affordable investment. 


10. Installing Hardwood Flooring Promotes Healthier Living


Eating healthy while enjoying wood floorYour floors make up the largest surface area of your home. That’s a lot of space to accumulate dust, germs and other harmful allergens. Unlike carpeting that traps those harmful pollutants, having hardwood floors help keep the air in your home clean and clear of dust, dirt, pet dander and allergens. Unfortunately, carpeting is problematic if you have pets or suffer from allergies or asthma. In fact, some doctors recommend hardwood for those with allergies or asthma. And let’s get real, you should listen to your doctor!

OK! Now that you are convinced that hardwood floors are the way to go, I bet you are wondering… 



Now you get to dive into the world of options. 

I know this part can be overwhelming, but don’t worry because you won’t have to do all the research alone because we have put together a comprehensive, hardwood quick-guide below just for you. Here we are going to give some information on your options including: 

  • Different types of wood flooring
  • Information on different cuts and grades of hardwood
  • Different wood choices

Different kinds of wood flooring: 

Unfinished Wood: For those who like to start with a blank canvas. Unfinished hardwood lets you start fresh and make it your own. 

Pre-finished: On the contrary, this is the pick and install option for those that are looking for something that is ready to go. Choose your already-finished wood, install, and presto! 

Recycling is being greenReclaimed:

For environmentalist – recycle, reduce, reuse. This wood comes from old flooring, beams and used lumber. 

Solid Wood flooring: One solid strong piece. Each of these boards is made from a piece of lumber. 

Acrylic Impregnated: This is a great choice for a commercial space. One of the more impenetrable options. Due to the acrylic injection, this type of flooring is extremely hard and water resistant. 

Engineered: Engineered wood flooring is made up of a thin slice of hardwood stacked on top of a high-quality piece of plywood. The thickness of engineered wood ranges from about 3/8’’ – 3/4’’ inch.

Distressed: If you like the old time look, but don’t have the time to put in. This is the floor for you. Distressed floors are intentionally dinged, dented and faded. Made to look older and worn in. 

Hand Scraped: Add texture and a worn feel to your floors. These floors are exactly what they sound like. Ridges, lines, and grooves are hand scraped into floors to add a desired effect and feel. 

Bleached: These floors are dyed and lightened in order to achieve sought after colors for your floors. 

For more on hardwood floor finishes, check this out! 

Grades of hardwood: 

Showing what different grades of oak flooring looks like

Red and White Oak grading differences








 Above is a photo showing different grades of wood flooring. When referring to the grade of the hardwood, we are referring to the number of natural hardwood characteristics the wood maintains. 

Characteristics such as knots, mineral streaks, and wood tone variations. It is simply a matter of preference. If you are partial to a more uniform appearance of the wood you might go with the clear grade, whereas the common grade options offer more character and variation in the panels. For more on grades of hardwood check this out! 

Cuts of hardwood:

logs of wood with cutaway, showing different cuts of wood flooring.

4 different wood flooring cuts






  • Plain Sawn  
  • Quarter Sawn
  • Rift Sawn 
  • Live Sawn 

The most common method for cutting wood is the plain sawn method, giving your wood a timeless look. Using the plain sawn method you yield the most product with as little waste as possible.  The quarter sawn is perhaps the most unique method as well as the least common. This method creates a vertical grain pattern that is seldom used in hardwood flooring. In keeping with the rare cuts, rift sawn provides a very minimalistic, modern look to the wood. Lastly, live sawn is one of the oldest methods of sawing lumber. With this method, you see grains from plain, quarter, rift sawn in live sawn techniques. 

Choosing the kind of hardwood for your space: 

Now it’s time to pick the kind of wood you are going to use. There are the two main categories to consider. On one hand you have your classic domestic hardwoods like Oak hardwood and on the other hand, you have exotic hardwoods like Santos. 

Other options for keeping it classic include:

  • Maple 
  • Walnut
  • Hickory
  • Birch
  • Ash

Go exotic with: 

  • Tigerwood
  • Jatoba
  • Ipe 
  • Acacia 
  • Sapele

Just to name a few… 

Now off you go … 

You now know your options and the reasons why hardwood is a great way to go. You are ready to go have some fun. Play around with your options. 

Do you want solid hardwood floors or engineered hardwood?  What about dark brown or light brown? Do you fancy Oak flooring or something more exotic like Ipe?

Start looking at great resources like this one and make some decisions for your own unique space and style.  

For more answered questions about hardwood flooring, click here

Let the (flooring) magic begin, and cheers to creating memories on your hardwood floors for years to come! 

Growing up as a kid we were never allowed to wear shoes past the entrance area at our house. We would always say “come on mom, I just have to run and get this one thing.” as if taking our shoes off was the end of the world! However, mom never budged ad still made us take off our shoes. Looking back at those events, it now makes complete sense as to why she never let us wear shoes in the house. Let’s take a look at some of the benefits that you get from not wearing shoes in the house.

Messy hallway inside the flat with radiator, shoes, broom and the main door

Shoes taken off in the back hall.


Less Debris Tracked Inside

We wear our shoes almost everywhere we go, so you can imagine all of the types of dirt and debris that stick to our shoes. From grass clippings after mowing the grass or weed trimming, to dirt from working in the garden or flower beds, or maybe even that piece of gum that you stepped on in the parking lot. You wouldn’t normally bring dirt in from outside and sprinkle it over your floors, but that is essentially what happens over time when you wear your shoes indoors. This dirt and debris can then end up on your hardwood floors or in your carpet and contribute to dirt and dust allergies.


Less Germs

Where have your shoes gone lately? Just think about that one…. I know my shoes have been all over wisconsin lately. Wearing shoes inside your house not only tracks dirt inside but also tracks all those nasty germs inside your house too! Best practice is to leave both outside.


Your House will Stay Cleaner

Just imagine how much less you’ll have to clean your house if there are no shoes worn in your house tracking in all that dirt from outside. No more muddy shoe prints tracked in from your most recent hike, small rocks stuck in your shoes from your daily walk or run, or sand from the trip you took to the beach. This will cut down on the amount of time you have to spend sweeping, swiffering and cleaning up your wood floors.


Less Wear and Tear on your Wood Floors

Removing your shoes will also help your wood floors last much longer because there won’t be as much grit tracked into the house. When you wear shoes on your floors you essentially have a hard surface verses a hard surface with the dirt and debris in between. This causes the dirt to be ground into your floors damaging the finish and reducing the life expectancy of your floors.


If you are still on the fence about whether or not to wear shoes in the house, here’s a great article about why you should ban wearing shoes in your house….read more. We hope these few reasons and article have helped you decide if you’re going to say yay or nay to shoes in your house. I know for me and my wife we won’t be wearing shoes in our house any time soon!


New homeowners often contact us to see what we can do with wood floors that are damaged and fairly outdated.  That was the case with this birch floor in Green Bay.  On this project, we had the opportunity to work with an interior designer in Green Bay (Design Of The Interior).  They gave us a sample of the color pallet they were looking at having the birch floor match.  With that, we created a color that matched their sample.color-matching-sample  As we continued to refinish the wood floors throughout this house in Green Bay, we were excited to see the whole space transformed with this new color.  We could keep talking about the process of refinishing these birch floors, but what better way to show you than by video!  So join us and watch the behind-the-scenes process of what all goes into this job! 

As you can see, we put a lot of effort and attention into refinishing a floor.  There is a great deal of knowledge, skill, and detail involved in refinishing a birch floor like this one.  We can’t wait to see what the space looks like once it is all furnished!


One of the many things I enjoy about my job is transforming spaces through refinishing and restoring the wood floors. In my eyes, wood floors are more than just a job, they are a true passion of mine. This wood floor refinishing project in Stevens Point is one such example. My clients had recently bought  the house, but did not care for the outdated golden color of the floors, which was very popular from mid-90’s through early 2000’s. The trend at that time was to have everything, from trim to doors and cabinets, done in a golden oak color.  From a design point, matching all these wood surfaces does not make features stand out, and can thus make spaces look smaller. However, now that homeowners have moved away from that trend, it allows for the wood floor to create contrast and compliment the features of the space instead of just blending in. To start this particular transformation, we first put down some stain options for the homeowners to see and get a feel for how it would look in their space.

wood floor-before-refinishing


After they decided on the color, we started the wood floor refinishing process. These floors had some problems that needed to be corrected from the last time they were sanded. In all wood floors, there is both a spring and winter grain in the wood planks.  If not sanded properly, the machine can pull out the spring wood as it sands the grain, which then causes the wood floor to have a slight “dish”. This is most prominently found in wood floors that are not as dense, like the oak floors seen here. To correct this problem, we started sanding at a slight angle to remove these imperfections from the floor. In addition, we also noticed some discoloration in the flooring.  Discoloration can be caused by various factors, with the most common one being the exposure to UV rays from the sun. Other contributing factors can be if area rugs are used in the space, or even if the particular finish is UV sensitive. Over time, wood flooring will naturally change color from the exposure of the sun and its UV rays. Depending upon the species of the wood floor, these discolorations can be removed by having your wood floors refinished.This was exactly the case with our clients in Stevens Point. After we refinished the flooring, both the previous sanding imperfections and the discoloration were completely gone. The transformation of these floors turned out great.  If you ever need your space transformed, contact us to schedule a consultation!


Have you ever wanted to restore the natural beauty of your existing hardwood floors, or have new hardwood floors installed to brighten up an area, but weren’t sure where to start or what options were available? We understand that there are a lot of options out there when it comes to species of hardwood, colors and stains, floor patterns etc… So, we thought we would provide you with some current hardwood trends in 2018 to help give you some inspiration, as well as display the many wonderful things you can do with your hardwood floors.


Warm Rich Tones

Though Natural hardwood color will always be a staple, during 2017 we saw a shift towards darker richer tones such as browns and even rich black tones. We are confident that you will continue to see this trend continue in the years to come.


These rich dark tones are becoming more popular as they add a warm and inviting touch to your space, and provide an unrivaled elegance. Typically, the darker the floor tone, the more apparent dust and scratches become. However, do not let this deter you from experiencing the beauty of these rich dark tones. Using hard wax finishes like Rubio Monocoat which have a lower sheen allow for the beauty of the rich tones to show through while minimizing the visibility of dust or scratches.

rift and quartered white oak flooring in an open dining room



Neutrals and Greys

On the opposite side of the spectrum, the other color palate that is gaining popularity are neutral colors like greys and whites. While this may seem like an interesting choice for a floor color, it provides a more classic and modern look and allows you to add virtually any color to your space.


Another advantage of lighter toned flooring it its ability to hide dust and scratches, making it an excellent choice for those who may have pets or children. The other benefit is that whites or greys can also be tinted or toned with browns to have a warmer hue if that is your preference.



Adding a unique touch to your space is not only accomplished by floor color, but also by floor design and patterns. Over the last couple of years, we have seen some trends emerge both in the style and patterns of the floors we install; here are a few of them.

Wide Plank Flooring 

Wide plank flooring has become increasingly popular in our new installs. While traditional existing floors typically range from two-inch to five-inch wide boards, a lot of our new installs are choosing to go with wider plank flooring ranging from six-inch to eight-inch wide boards, and sometimes even wider than that. Wide plank flooring provides a visual element by reducing the number of seams, or lines, between boards in a floor due to less total boards being used because of their added width. Because each board is considerably wider than traditional flooring, you are able to see more of the beauty of the wood through the natural  grain patterns. These characteristics  add beauty to any room and make for a wonderful conversation piece.

Rubio Monocoat on Walnut|Neenah WI

 Chevron and Herringbone 

Chevrons and Herringbone patters are becoming increasingly popular as they add another dimension to your space by providing an eye-capturing pattern. Both chevrons and herringbone provide a zig-zag pattern to the flooring, and often times different species of wood are used in the pattern to make it have even more contrast and visual appeal.


 hand cut chevron by signature custom flooring


As you look at creating your own space and making it unique to you, we hope that this has helped shine a spotlight on the versatility and uniqueness that hardwood flooring has to offer in helping to create that space.



We see ourselves as more than just a wood flooring company. We see ourselves as problem solvers that just so happen to create beautiful, warm, inviting spaces that are wood floors.

We first met with our client to see how our services could assist them with their vision. A couple of concerns they had were the amount of mess or dust and also how long they had to stay off their wood floors. We were able to solve all these concerns for them. One, we have a great dustless option. This consists of a large commercial vacuum and then also an air scrubber (BuildClean). Second, concerning the time factor, we solved this by going with a UV finish option.

This Green Bay refinish consisted of stairs, hallway, and kitchen area. The floors were scratched and worn in areas and had an amberish color finish on them. The reason the finish was amber was due to the fact that the previous coating used on the wood floors was a UV sensitive product (not to be confused with UV cured finish). This means that as light hits the finish, it changes color and ambers.worn-maple-wood-floor

Now onto refinishing the hardwood floors. We completely refinished these floors and stairs by sanding off the old coating. The stairs were a lot of detail work because all the wood in-between the spindles had to be scrapped by hand. You may ask why by hand? This is because of how the spindles are designed (code says no bigger gap than a 4″ sphere can pass through). The bottom of the spindles were closer than 3″. Thus, it took a lot of work to scrape and sand the wood in-between all the spindles.


refinish-stairs Once the floor was all sanded, we then sealed it a primer that was going to leave the floor lighter in color. This achieved a nice contrast with the darker trim, giving it a nice appeal to the spaces. We then applied one coat of UV finish and allowed it to dry 2-4 hours. Once that coat dried, we cured the UV finish on the hardwood floors using an ultraviolet light machine. The finish is then instantly cured. The next day we came back in and buffed the floor to smooth out any raised grain from the sealer and finish. We vacuumed, tacked, and applied another coat of UV finish. Once again, we let it dry and then cured the finish. As soon as we were done curing the hardwood floors, the finish was as hard as it will get which allows you to immediately move furniture and rugs back in place. The house is clean, virtually dust-free, and ready for you to enjoy.        

(Refinishing steps)





If you are in the Green Bay area and looking to have your hardwood floors refinished, contact us! We’d love to see how we can assist you.


Luxurious dark hardwood floors can add class and extravagance to any room. They are also a great investment that increases your home’s value, and the majority of buyers prefer dark floors to lighter floors. Dark floors also give the appearance of depth and will make any room feel warm and spacious. It’s hard to go wrong with dark hardwood floors, but there are still a couple of points that you should be aware of before you decide just how dark you will want yours.Dark-Hardwood-Floors



Dark hardwood floors require more maintenance than lighter flooring. Darker floors appear dirty more rapidly because any light-colored lint or pet hair on the floor will be more noticeable, and you may find yourself and your broom going over your floors more often than you had anticipated. Darker floors also display scratches and scrapes more prominently than lighter wood floors, so if you have children and pets this may be a factor. Applying an extra coat of oil-based polyurethane varnish every three or four years can help to diminish wear and tear and help to keep your floors beautiful.

Type of Wood


The kind of wood in your home is also a consideration when deciding on flooring because different types of wood absorb stains better than others. Oak wood is naturally lighter and accepts stains quite well. Walnut is another type of wood that accepts stains easily. Birch, pine and maple wood do not tolerate staining very well and should be left in their natural state.

Dark Floors Fade in Sunlight


If your dark hardwood floors will have an abundance of direct sunlight shining on them all day, they will start to fade over time. However, they can always be refinished when this happens and be returned to their lustrous beauty.    



Dark hardwood floors present a charming, rich and warm feel to any home with elegance and beauty. They also give a vast appearance to a room and they present a beautiful contrast to light-colored furniture and fixtures. Just how dark you decide that you will want your floors will depend on a few things. Ask yourself how much maintenance you are prepared to live with and whether you’ll mind having them refinished if they fade or become worn out.


You also need to know what type of wood your home has so that you know how well the wood will absorb a dark stain. Ultimately, these factors along with your personal preference will determine how dark to stain your floors. If you’d like to read what another contractor had to say about dark wood floors check out this article click here 


It is a common occurrence to be afflicted by allergies. Most of us suffer from “allergy season” during the peaks of the season but many of us can continue to experience symptoms throughout the year due to dust, pollen, animal dander, and the like having settled into our homes regardless of how relentless we may be with cleaning.

Signature Flooring offers a hypoallergenic solution that not only aids in the removal of stubborn allergens from your home, but also makes your home look clean and welcoming.

Avoid Carpeting

If you, your significant other, a child, or a frequent visitor (like your mother) has allergies it is best to avoid carpeting. This type of flooring tends to retain more allergens from dirt, dust, mold, pollen, and pet dander because of all the available space it can hide in.

Even through regular cleaning, simply vacuuming your carpeting may not be removing all of the allergens. They can get embedded into your carpeting with foot traffic. A carpet cleaner can also have negative effects towards allergen removal since carpet retains moisture which assists in the development of mold and mildew.

Parents are often seeking alternative flooring options for their children since children spend so much time crawling around on the floor getting into mischief that can be unavoidable no matter how many precautions are taken. This is why having hypoallergenic flooring options are so crucial; parents can help their little ones minimize exposure to harmful bacteria, germs, or mold by installing wood floors.


Meet Hardwood Flooring

Wood flooring is an excellent hypoallergenic solution for your home. Wood floors became a popular option for kitchens because of the hypoallergenic benefits and how fast and easy it is to clean and maintain even heavy-use flooring. This trend has continued to spread throughout the home for the same reason. Many homes now feature hardwood flooring throughout which enriches the look and feel. What once began in the kitchen now warms the environment of bedrooms to living rooms and beyond.

So, how does hardwood flooring prevent the effects of allergens?

Since hardwood has a smooth, flat surface allergens do not get trapped or settle into the material. Regular cleaning maintenance to help combat any allergens requires little more than sweeping with a soft bristle broom, or vacuuming with a soft floor attachment if your wood floor includes a beveled edge that could collect debris. You also should clean your floors periodically with a professional wood floor-cleaning product, which we will discuss either before or after installation. Doing so will help remove any bacteria that could have developed due to food debris or spills.

For more information on wood flooring maintenance check out our Refinishing Guide.

Contact us today for a personal consultation on your hypoallergenic hardwood flooring options.

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